California Closets Introduces New Lago(TM) Collection

California Closets Introduces New Lago(TM) Collection

Premium Italian Finishes and Rich Color Assortments Offer Luxurious, European-Inspired Spatial Design Solutions

SAN RAFAEL, Calif.--(BUSINESS WIRE)--California Closet Company, Inc., the pioneer in spatial design solutions, today announced the introduction of its new Lago collection – an assortment of premium finishes inspired by the picturesque landscapes and architecture of Italy's Lake Como.

European-Inspired

The new Lago collection is defined by imported Italian materials with rich finishes and unique wood grains, as well as exceptional craftsmanship. This combination results in a European-inspired line of color finishes that proudly continues California Closets' tradition of quality and product breadth.

The Lago collection includes five distinct finishes:

* Venetian Wenge - sophisticated and contemporary, this lightly textured straight-grain finish is reminiscent of elegant Venetian home interiors.
* Milano Grey – straight-grain, textured teak in a monochromatic shade reflects the urban modernity of Italy's design capital.
* Roman Walnut – a classically textured interpretation of European walnut, with dramatic grain patterns.
* Umbrian Oak – traditionally textured, this straight-grain finish is a classic original.
* Florentine Rosewood – this richly-hued, straight-grain finish is both strong and discerning, inspired by the artistry of Florentine craftsman.

"The introduction of the new Lago collection offers consumers a classic European style and design that works well with any décor," said Anthony Vidergauz, president and CEO of California Closets Company, Inc. "Lago exemplifies the evolution of the California Closets brand by enhancing the breadth of our product line to extend beyond closets, bringing more furniture-like spatial design solutions to every room in the home."

Green Spaces

In addition to being the premium line within California Closets' product assortment, the Lago collection provides environmental benefits. Lago is made with E1 wood, which has reduced emissions potential and is processed according to a strict European standard for clean and safe wood manufacturing (BS EN 13986).

Looking Forward

The Lago collection is being launched as part of California Closets' new marketing campaign, celebrating the expansion of their assortment and 30-year tradition of innovative designs and intuitive organizational solutions. The new Lago collection is currently available at select California Closets franchise locations and will be introduced nationwide in April. To learn more about this unique line of European-inspired finishes, visit www.californiaclosets.com or your nearest California Closets showroom, or call 800.274.6754.

About California Closets
California Closets provides individually-designed custom storage solutions for any space. With 100 franchises worldwide, it is the largest custom storage franchise company in the world. Known for innovative product design, commitment to customers and creative solutions for any lifestyle, California Closets provides consumers more of life's most valuable commodity – time.

California Closets is owned by The Franchise Company, a subsidiary of First Service Corporation, a leader in the rapidly growing service sector.

Additional information can be found at www.californiaclosets.com, in their showrooms, or by calling 800.274.6754.

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