Boutique Toy Store Goes National...offering Children A Brilliant Solution To Ordinary Toys
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Boutique Toy Store Goes National...offering Children A Brilliant Solution To Ordinary Toys

~ Brilliant Sky Toys & Books Is Attracting Shoppers and Potential Franchisees with it's One of a Kind Concept~

February 26, 2008 // // Lansing, MI- Brilliant Sky Toys & Books announced today that only five years after opening the first store, its successful business model has expanded nationally to introduce families to extraordinary brands and service that can't be found at Big Box retailers. The first franchise opened in Phoenix, Arizona in October 2007 and more stores are slated to open in other cities across the country in the next several years.

Brilliant Sky Toys & Books has earned the attention of the toy industry in recent years: Playthings Magazine 2003 Best New Store Design and Travel Savvy Magazine "Top Seven Toy Shops" - 2005, and now are gaining attention with shoppers and entrepreneurs looking for a new business venture that is financially and emotionally rewarding.

"Since we announced our plans to expand nationally, we have been hearing from dozens of potential franchisees on a weekly basis," said Brent Taylor, founder of Brilliant Sky Toys & Books.

While big toy retailers and toy manufacturers have suffered hard times in recent years, Brilliant Sky Toys & Books has seen tremendous growth.

"Our company's gross profit has increased nearly 60-percent since 2003. We attribute a large part of that growth to the fact that our concept offers families a different kind of toy store, featuring unique brands, hands-on play areas, extraordinary customer service and imaginative scenery that cannot be found at other toy stores," said Taylor.

Unique to the Brilliant Sky Toys & Book's concept is the aesthetic layout of the store. Instead of shoppers having to walk through aisles and aisles to find toys, they'll find most of the store is an open, exploratory play area and products are creatively displayed amongst unique visuals and abundant play areas throughout the store.

Toy shelves are stacked with everything from industry classics like marbles, blocks, board games, and puzzles to specialty products including eco-friendly toys made of bamboo to doll houses, figurines, arts & craft kits, science kits, dolls and gadgets with all the bells and whistles.

Brilliant Sky Toys & Books offers over 200 brands of specialty toys from Europe, Canada, Japan, the United States, and companies from around the world that only sell to boutique toy stores. Customers get exclusive access to the best toys on the market and at affordable prices. The average priced toy in the store is around $15.

About Brent Taylor, President, Brilliant Sky Toys & Books A former Fortune 500 Manager, Taylor earned his Bachelor of Arts in Materials Management from Michigan State University in 1989. In looking for a career change, Taylor and his wife Sonia decided to open TreeHouse Toys & Books and he used his experience to research the industry and open this profitable specialty toy store. Taylor has been married to Sonia for 17 years and they have three children together.

About Brilliant Sky Books & Toys

The prototype for Brilliant Sky Toys & Books, called TreeHouse Toys & Books, was founded in 2002 in Lansing, Michigan with the singular goal of being the finest toy store in America. Based on the belief that the right playthings provide children with a gateway to physical, emotional, and cognitive development, the company focused on delivering the message in an atmosphere that is both active and interactive, with a unique aesthetic approach that is vibrant yet warm, exciting yet comforting, and exploratory yet safe. Rich colors and woods, low sightlines, and custom fixtures make the sensory experience at Brilliant Sky unlike any other.

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For more information, please contact Melanie Frenkel, Founder and President of Signature Public Relations at 602 476-2547 or



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