Dixie Lee Contracts to Market Chicken in Manchester
DALLAS, TX--(Marketwire - February 26, 2008) - Dixie Lee International Industries, Inc. (PINKSHEETS: DLII), parent company of the 40-year-old "Dixie Lee" brand name, with more than 80 franchised Chicken & Seafood restaurants open, announces the final negotiations of the latest franchise expansion in Manchester, UK.
Dixie Lee International Industries has entered into final contracts with a group of operators in Manchester, England to convert properties they now own into Dixie Lee restaurants. Mr. Dave Silvester, Senior Vice President of Dixie Lee will be flying in to sign contracts in Manchester before continuing on to Dubai, UAE to open the new Dixie Lee flagship store there.
Dixie Lee has targeted the second largest city in the United Kingdom market and plans to open a minimum of 18 stores in 24 months. "This is a very lucrative market for us. We hear reports that chicken consumption may increase by 30% in the next two years, due to its popularity, taste and price," stated Mr. Silvester.
With 30 years of experience in the chicken business, Mr. Silvester plans to spend a majority of his time in the UK and the Middle East to accommodate expansion plans already in the working. His team arrives in Manchester next week.
About Dixie Lee
The Dixie Lee brand name started with the opening of the first Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville, Ontario Canada. Building on an old Louisiana chicken recipe, the Dixie Lee name has grown to include subsidiary and affiliated companies accounting for more than 80 branded restaurants open and more than 20 in development. Dixie Lee restaurant concepts include full service, fast casual and take-out. Dixie Lee International Industries, Inc., (PINKSHEETS: DLII), is currently developing its newest franchised concept, the classic "Dixie Lee Diner," a 60- to 80-seat stainless steel diner reminiscent of the nostalgic 1940s and 1950s family diners featuring breakfast, lunch and dinner. Dixie Lee International Industries, Inc. is expanding through both corporate-owned and franchised restaurant development throughout North America and abroad.
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