New Beefeater And Premier Inn Officially Opens In Birmingham

March 06, 2008 // Franchising.com // Local business people and dignitaries will come together on Monday 3rd March to celebrate the official opening of the first new Beefeater to open in eight years – The Duck. Located on the prestigious Calthorpe Estate on Hagley Road in Edgbaston, the restaurant will be situated alongside a brand new Premier Inn hotel.

Guests from within the local community are expected to attend the opening celebration party, which kicks off at 7pm. Guests will be treated to a champagne reception and canapés before being invited to take part in a wine tasting session and watch a chargrilling master class by an expert Beefeater chef! Throughout the evening guests will be able to enjoy mini chargrill tasters from the menu and will also be invited to take an exclusive tour of the new Premier Inn hotel.

Managing Director of Whitbread Restaurants, Mark Phillips, will officially cut the ribbon marking the latest addition to the Beefeater and Premier Inn portfolio.

Tracy Reid, General Manager said: "We are planning an exciting event for the opening of The Duck Beefeater and Premier Inn hotel. We are positive that the restaurant and hotel will prove a huge success in the local area and are very excited about welcoming guests to our great new restaurant."

Mark Lambert, Director of Development at Calthorpe Estates commented: "The restaurant, which is the first new Beefeater in eight years, together with the new hotel will help to regenerate an important gateway to Birmingham. The development will offer quality services and fill a gap in the market whilst supporting our vision for an enhanced Edgbaston."

About Beefeater

Beefeater has invested £45 million to transform the popular dining out pub and restaurant business, converting the entire estate of 140 restaurants across the UK.

The new Beefeater look is warmer, modern and stylish ensuring guests enjoy their meals in the comfortable and spacious leather booth-style seating areas, which create an informal and relaxed dining environment.

Future Beefeater's new menu focuses on what Beefeater does best; fresh food, specially prepared and flame grilled for extra flavour. It features Beefeater's famous, signature steak selection alongside succulent cuts of lamb, chicken and fish and introduces some exciting new taste sensations.
www.beefeater.co.uk

About Premier Inn

Premier Inn is the UK's biggest hotel brand with over 500 hotels and more than 35,000 rooms. UK Premier Inn bedrooms are 22m² and feature a king size bed with quality duvet; en-suite bathroom; remote control TV/radio alarm; tea/coffee making facilities; and a spacious desk area with internet access. Premier Inn offers customers a 'Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.

Premier Travel Inn was the first Britain-wide hotel group to sign up with national tourist boards, VisitBritain, VisitScotland and VisitWales: this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates was announced last year to develop the Premier Inn brand in the Gulf region, with its first site in Dubai due to open in Spring 2008. Premier Inn also has a joint venture with Emaar-MGF to roll out 80 hotels in India by 2017.
www.premierinn.com

About Calthorpe Estates

Calthorpe Esates is an award-winning property investor and developer who own the prestigious 610 hectare Calthorpe Estate in Edgbaston, Birmingham. Family-owned for nearly 300 years, the company is currently investing £350 million in the largest regeneration of Birmingham's western gateway. In delivering a range of new retail and leisure facilities and office accommodation, these new developments will complement some of the most desirable residential and commercial properties to be found in the region.

For further information, visit www.calthorpe.co.uk

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