The Burger King(R) Brand Enters Curacao

By: Burger King | 0 Shares 151 Reads

MIAMI--(BUSINESS WIRE)--March 6, 2008--Burger King Corp. (NYSE:BKC) announced today that it has awarded development rights in Curacao to the franchisee group JDA Foods B.V. The first BURGER KING(R) restaurant is expected to open during the first half of 2008 in the capital city of Willemstad. This restaurant, a freestanding building located in the heart of the commercial district of Salinja, will include a state-of-the-art drive thru and a playground for kids. JDA Foods B.V. plans to open additional restaurants during the next five years.

"We believe that Curacao is an attractive market with excellent growth potential for the BURGER KING(R) brand," stated Armando Jacomino, president, Latin America & Caribbean, Burger King Corp. "We are excited about this Caribbean entry as we strive to touch every island in this sub-region. We are also eager to work with JDA Foods B.V., a business known for its strong quick service restaurant experience and commitment to excellent customer service."

John-Henry Every, operating partner for JDA Foods B.V., said, "We know Curacao consumers well and we are confident that they will truly enjoy the taste of the hot and fresh, flame-broiled WHOPPER(R) sandwich made-to-order and other BURGER KING(R) menu offerings. We are excited to have the opportunity to launch the BURGER KING(R) brand in Curacao and allow consumers to HAVE IT YOUR WAY(R)."

The BURGER KING(R) brand currently enjoys a strong consumer following throughout Latin America and the Caribbean with a presence in 25 countries across the region and 14 years of positive comparable sales growth. During the first half of fiscal 2008, the Latin America and Caribbean region added a net 54 restaurants for a total of 955 restaurants.

In the Caribbean, BURGER KING(R) restaurants are located in Aruba, Bahamas, the Dominican Republic, Grand Cayman, Jamaica, Puerto Rico, St. Lucia, St. Maarten and Trinidad & Tobago.

Forward-Looking Statements

Certain statements made in this press release that reflect management's expectations regarding future events are forward-looking in nature, including statements regarding the Company's expectations regarding restaurant openings in Curacao during the next five years and the Company's beliefs regarding Curacao as a key market for the growth of the Company's brand and its global development strategy. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results to differ materially from those expressed or implied by these forward-looking statements, including those risk factors set forth in our annual and quarterly reports filed with the Securities and Exchange Commission and the following: (i) our ability to compete internationally in an intensely competitive industry; (ii) our ability to successfully implement our international growth strategy; and (iii) risks related to our international operations.

Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. We do not undertake any responsibility to update any of these forward-looking statements to conform our prior statements to actual results or revised expectations.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,300 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com.

SOURCE: Burger King Corp.

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