Richmond, B.C., February 28, 2008 - Boston Pizza's 16th annual Valentine's Day fundraiser broke an all-time record by raising $536,000 for charity.
Boston Pizza donated one dollar from the sale of each heart-shaped pizza and paper heart sold to the Boston Pizza Foundation in support of its many charities including the Heart and Stroke Foundation of Canada, Kids Help Phone and the Juvenile Diabetes Research Foundation.
Since the Valentine's Day fundraiser began in 1993, the Boston Pizza Foundation has raised $2,665,000 for charity through this promotion.
"We are thrilled with the phenomenal success of this year's Valentine's Day fundraiser and the incredible support we received from our Guests and franchisees," says Mark Pacinda, president of Boston Pizza International. "This year was our most successful Valentine's Day campaign ever and we are delighted to help support such wonderful charities with the money we have raised."
Boston Pizza's Valentine's Day fundraiser has become an annual tradition for many Canadians. Valentine's Day is Boston Pizza's busiest day of the year - the restaurants sell more than 50,000 heart-shaped pizzas on February 14th.
The Boston Pizza Foundation raises funds for many charities across Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart and Stroke Foundation of Canada. Since its inception in 1990, the Boston Pizza Foundation has raised more than $7.7 million through various fundraising initiatives throughout the year helping thousands of children and families across Canada.
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with 300 restaurants in Canada and 2007 annual sales in excess of $755 million. The company has been recognized as one of Canada's 50 Best Managed Companies since 1993. Boston Pizza International Inc. is headquartered in Richmond, B.C., and has regional offices in Mississauga, Ontario, and Laval, Quebec, to support its expansion. For more information, visit http://www.bostonpizza.com/.