March 07, 2008 // Franchising.com // - Brad Sugars, CEO of ActionCOACH, the world's number one business coaching franchise, continues to energize entrepreneurial success with Instant Repeat Business, part of Sugars' "Instant Success Series."
Instant Repeat Business explains the process through which entrepreneurs can grow their businesses by encouraging existing customers to return, thus reducing customer turnover and turning current customers into a company's most prized asset: Raving Fans.
Instant Repeat Business follows a narrative story of an auto repair shop owner named Charlie. Through Sugars' advice, Charlie begins to move his existing customers through Sugars' "ladder of customer loyalty."
The ultimate goal, Sugars explains, is to turn ordinary customers into Raving Fans who will help entrepreneurs market their business to other potential customers. "There is no greater business asset," Sugars says, "than Raving Fans."
The business methods Sugars outlines in Instant Repeat Business are drawn from the author's many years of professional success. Financially retired at 26, Sugars is a multi-millionaire businessman who assists, motivates, and trains hundreds of thousands of business professionals worldwide through books, DVDs, seminars, and ActionCOACH's international team of business coaches.
"All too often small business owners are content with passively waiting for previous customers to return again," Sugars says. "By not actively courting the loyalty of these customers, entrepreneurs are alienating what could be their businesses' greatest asset, and are paving the path towards their businesses' demise."
"Instant Repeat Business explains in detail how to get your customers to work for you by becoming Raving Fans that will promote your business to other potential customers," he adds.
"Brad's books outline a number of strategies for success in both business and in life," (ActionCOACH) says. "With his Instant Repeat Business, Brad offers proven methods that will help entrepreneurs up their customer retention rate and encourage existing customers to return again and again."
Instant Repeat Business is published by McGraw-Hill, Inc., and is part of Sugars' "Instant Success Series" of entrepreneurial books. The "Instant Success Series" is published in a number of different languages and is available in international bookstores and on amazon.com.
Additional information about the "Instant Success Series" and previous titles by Brad Sugars can be found at bradsugars.com or actioncoach.com.
ActionCOACH is the world's number one business coaching franchise. Started by entrepreneur and CEO Brad Sugars in 1993, the company is one of the fastest growing franchises in the world, with more than 1,000 offices in 26 countries. To learn more about business coaching and ActionCOACH, go to actioncoach.com.