McDonald's Reports February Comparable Sales Up 11.7%

  • U.S. comparable sales rose 8.3% for the month
  • Europe comparable sales up 15.4% for the month
  • APMEA comparable sales increased 10.9% for the month

OAK BROOK, Ill., March 10 // PRNewswire-FirstCall // -- McDonald's Corporation announced today that global comparable sales rose 11.7% for the month and 8.6% for year-to-date February. Systemwide sales for McDonald's worldwide restaurants increased 19.9% in February, or 13.2% in constant currencies. McDonald's February sales results reflect strong performance across each business segment, as well as a benefit of about 4 percentage points from an extra day due to leap year.

"Our focus on our customers around the world continues to deliver results and drive McDonald's global business," said McDonald's Chief Executive Officer Jim Skinner. "Through the Plan to Win, we're committed to providing our customers the menu variety they want, with the convenience and value they expect from McDonald's."
February comparable sales increased 8.3% in the U.S. as McDonald's market- leading breakfast, Premium Roast Coffee and everyday value offerings continue to fuel performance.

In Europe, strong results in the U.K., France, Germany and Russia drove comparable sales up 15.4% for the month. Europe's combination of premium beef and chicken menu selections, balanced with everyday affordability, continues to drive results.

In Asia/Pacific, Middle East and Africa, February comparable sales increased 10.9%. Strong results in Australia, China, Japan and many other markets drove the segment's overall performance as customers continue to enjoy locally relevant and affordable menu choices throughout the day.

Percent Increase Comparable Systemwide Sales
Sales As Constant
Month ended February 29, 2008 2007 Reported Currency
McDonald's Corporation 11.7 5.7 19.9 13.2
Major Segments:
U.S. 8.3 3.1 9.2 9.2
Europe 15.4 5.9 29.3 17.1
APMEA* 10.9 12.3 25.8 13.7

Year-To-Date February 29,
McDonald's Corporation 8.6 5.3 16.6 10.0
Major Segments:
U.S. 5.1 3.4 5.9 5.9
Europe 11.7 6.4 25.4 13.4
APMEA* 9.3 8.0 23.3 12.0
* Asia/Pacific, Middle East and Africa


  • Comparable sales represent sales at all restaurants in operation at least thirteen months including those temporarily closed, excluding the impact of currency translation. Some of the reasons restaurants may be temporarily closed include road construction, reimaging or remodeling, rebuilding and natural disasters. Management reviews the increase or decrease in comparable sales compared with the same period in the prior year to assess business trends. -- Information in constant currency is calculated by translating current year results at prior year average exchange rates.
  • Systemwide sales include sales at all restaurants, including those operated by the Company, franchisees and affiliates. Management believes Systemwide sales information is useful in analyzing the Company's revenues because franchisees and affiliates pay rent and/or royalties that generally are based on a percent of sales with specified minimum rent payments.
  • The number of weekdays, weekend days and timing of holidays can impact our reported comparable sales. In February 2008, this calendar shift/trading day adjustment consisted of one additional trading day (a Friday) compared with February 2007 due to 2008 being a leap year. The resulting adjustment varied around the world, ranging from approximately +3.5% to +4.2%.

Upcoming Communications

Jan Fields, McDonald's USA Chief Operating Officer, will speak at 8:30 a.m. (Pacific Time) at the JP Morgan Gaming, Lodging and Restaurants Conference on March 27, 2008. This presentation will be webcast live and available for replay for a limited time thereafter at

McDonald's tentatively plans to release first quarter results on April 22, 2008.

McDonald's is the leading global foodservice retailer with more than 30,000 local restaurants in more than 100 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates. Please visit our website at to learn more about the Company.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. The factors that could cause actual results to differ materially from our expectations are detailed in the Company's filings with the Securities and Exchange Commission, such as its annual and quarterly reports.

SOURCE McDonald's Corporation


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Learning Express
Learning Express is the nation's leading specialty toy store franchise - dedicated to providing toys that encourage learning through play, a...
Capriotti's Sandwich Shop
Capriotti's has mastered the art of sandwich making since 1976, achieving over 250 awards & counting. Our fans & franchise community agree,...
Anytime Fitness
Align with the world leader in fitness. Recurring-revenue business model, multi-club ownership potential. Don’t just join a franchise, join a...
Minuteman Press International
Minuteman Press is the world's largest & number 1 rated printing & marketing franchise. Our business model features multiple revenue streams,...
Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)