Jamba Launches Breakfast Nationwide

EMERYVILLE, Calif., Mar 12, 2008 (BUSINESS WIRE) -- Jamba, the leading blender of fruit and other naturally healthy ingredients has announced that it has launched its new breakfast menu in all stores nationwide. An NBC poll estimated 40% of Americans skip breakfast. Jamba wants to inspire the nation to live a healthier life, starting with a nutritious breakfast everyday.

"We are on a breakfast mission," said Paul Coletta, Senior Vice President, Marketing and Brand Development. "We're encouraging America to make breakfast a priority, and feel the difference a healthy breakfast can make in their day."

Based on the results of the breakfast test in Los Angeles and New York last fall, Jamba believes that consumer demand is strong for healthier breakfast options. Jamba's unique breakfast menu offers nutritionally balanced yogurt blends, organic granola blends, all-natural baked goods, and freshly squeezed juices and juicies which will help put the GOOD in your morning. The new organic granola blends represent the first time Jamba has offered a 12 ounce cup size.

New Breakfast Menu

Granola Topper: A nutritious breakfast of blended fruit, low-fat yogurt and soymilk topped with crunchy organic granola! Jamba's organic granola includes Omega-3s, whole grains, pumpkin and flax seeds. Mango Peach Topper and Berry Topper offer a healthy dose of fiber and protein. $3.60 - $4.80 for a 12 ounce; $4.00 - $5.20 for a 16 ounce.

Chunky Smoothie: Offering fresh bananas, strawberries, organic granola, and peanut butter, blended with soymilk and nonfat yogurt, Chunky Strawberry will jump start your day! $4.10 - $5.30 for a 12 ounce; $4.50 - $5.70 for a 16 ounce.

Yogurt & Fruit Blends: A healthy blend of berries, nonfat plain yogurt and soymilk in two flavors: Sunrise Strawberry and Bright Eyed & Blueberry. Our lowest calorie breakfast smoothies, these options are great for getting essential calcium and protein, and are blended with yogurt to promote digestive health. $2.85 - $ 4.15 for a 12 ounce; $3.25 - $4.55 for a 16 ounce.

Fresh Squeezed Juices and Juicies: You can't go wrong as juice is at Jamba's core! Orange Juice, Orange Mango Passion, and Orange Carrot Banana are excellent sources of Vitamin C and Carrot Juice is an excellent source of Vitamins A and B6. And you can boost your juice for free! $2.65 - $3.75 for a 12 ounce; $3.05 - $4.15 for a 16 ounce.

Baked Goods: Are a great complement to any Jamba Smoothie, Juice, or Juicie and are all natural and contain no trans fat. These new baked goods include, Reduced-Fat Blueberry Loaf, Reduced-Fat Cranberry-Orange Loaf, Zucchini-Walnut Loaf, Blueberry Oatcake, and Omega-3 Cookies. $1.00 - $1.95.

ABOUT JAMBA JUICE

Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE(R) is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of the end of Fiscal Year 2007, JAMBA JUICE had 707 stores, of which 501 were company-owned and operated. For the nearest location or a complete menu including new All Fruit(TM) and Functional smoothies, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com. Look for Jamba's healthy Ready-To-Drink Smoothies and Juicies in grocery stores in 2008.

SOURCE: Jamba, Inc.

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