CARROLLTON, Texas, March 17 // PRNewswire // -- T.G.I. Friday's® U.S.A. was recently recognized with a Silver Spur Award by the Texas Public Relations Association for having one of the top public relations campaigns in the state of Texas. The award was given for the "Right Portion, Right Price" menu media relations campaign.
"We are honored to receive this recognition for one of the most successful public relations campaigns in our 43-year history," said Amy Freshwater, vice president of communication and public relations for Carlson Restaurants Worldwide. "T.G.I. Friday's is Texas-based and Texas proud so to be recognized in our home state by this great organization is truly rewarding."
The Right Portion, Right Price menu, which debuted in March 2007, offers a variety of smaller portion entrees at lower prices all day, every day.
The Silver Spur Awards highlight the state's top public relations campaigns and practitioners. The Texas Public Relations Association is a statewide organization that serves all communications professionals in Texas.
Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc. ®, is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of March 2008, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. For more information, visit http://www.fridays.com/.
SOURCE: T.G.I. Friday's