March 18, 2008 // Franchising.com // - (DALLAS) – Franchise Business Review, the industry leader in franchise market research, has named Interstate All Battery Center (IABC) to its prestigious annual Top 50 list after reviewing more than 3,500 franchisor brands. IABC, which began franchising in 2000, was ranked #20 of FBR's Top 50 franchises for midsize-class concepts.
"It was a real honor to not only receive this distinction, but also to announce it at our national franchisee convention in front of our franchisees who made it all possible," said Interstate All Battery Franchise and Development President Mickey Elam. "In our 50-year history, we have been given several awards for our brand and leadership in the power industry. However, none of those truly speaks to the quality of our franchise concept and how our strategic partners drive the result and success for IABC as much as this one."
Interstate All Battery Center had an 86 percent response rate, according to Franchise Business Review.
To measure franchisee satisfaction, Franchise Business Review surveyed franchisees from 325 franchise companies, representing 45,000 franchisees. Franchises were evaluated in five areas: Training & Support, Franchise System, Franchisor/Franchisee Relations, Financial Opportunity and Overall Satisfaction. Franchisees were asked a series of questions in these areas and then rated their franchisor on a scale of 1 (poor) to 5 (excellent). All franchisees from each participating franchise company were invited to take the survey. The average rate of participation was 50 percent, with some franchise companies achieving as high as 100 percent participation from their franchise owners.
A benchmark of Interstate All Battery Centers' excellence in the industry is its pledge to 'extreme customer service.' They believe this is a way to earn the customer for life. That pledge includes assessing and providing the best, most cost-effective energy solution for each customer. IABC team members offer a greeting and handshake to each customer within 15 seconds of entering the store, introduce themselves with a business card, communicate special offers and promotions, assess the customer's needs, present the best solution at the best price and provide each customer with a return visit incentive.
"Our strategic partners truly embrace our commitment to extreme customer service because it is a way to connect our proven brand with our valued customers," said IABC Director of Franchise Development Justin Darland. "Our franchisees understand our proven business model and promote it to their customers every day. As our slogan says, 'we have it, find it or build it.' We also live it."
Darland added about IABC's focus on the customer, "It's this kind of dedication to customer satisfaction that continues to help our brand to grow and flourish in the industry."
IABC has doubled its franchisees in the last two years through larger investments by current franchisees or enlarging the concept's presence in other markets. The leader in the battery category also has a goal of adding 100 locations in the next three years.
To learn more about Interstate Batteries, its franchise offering and growth,
call 800.730.7868 or visit franchise.interstateallbattery.com.
Founded in 1952 and based in Dallas, Interstate Batteries is a privately held group of corporations, which includes a company with 305 distributors that service more than 200,000 dealers throughout the United States, Canada and select international locations. Interstate is the top-selling replacement automotive brand battery in North America, selling more than 15 million units annually. Interstate All Battery Centers currently has more than 82 stores in 29 states, Canada and Puerto Rico. Customers can visit franchising.interstateallbattery.com to find the nearest All Battery Center.
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm's services include commissioned franchise research projects leveraging proprietary survey processes and software, as well as industry-wide studies of franchisee satisfaction open to all North American franchise companies. Franchise Business Review is headquartered in Kittery, Maine and can be reached at 866-397-6680 or by visiting their company websites at www.FranchiseBusinessReview.com or www.FBR50.com