TULSA, Okla., March 19 // PRNewswire-FirstCall // -- Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), recently unveiled a redesigned website, DOLLAR.com, a more robust version of the company's award-winning website.
"As Dollar.com is our #1 distribution channel, any changes to the customer experience is given intense internal and external scrutiny," said Charlie Coniglio, vice president of E-commerce and Global Distribution for Dollar Thrifty Automotive Group, Inc. "We spent months in the research and design phases to ensure that the overall customer experience would be improved upon. We have been thrilled with our metrics to date, especially the ratio of visitors to people making reservations, which has gone up significantly."
In support of the relaunch effort, Dollar purchased a new content management system provided by Sitecore, a leader in .Net content management systems. DTG also contracted with Roundedcube, an end-to-end web technology firm, to assist in building new templates for DOLLAR.com and easing the migration of data into the new content management system.
"In the rapidly changing e-commerce market, we have to utilize both internal and external resources to maximize efficiency and deliver a stellar experience in DOLLAR.com," said Coniglio. "Partnering with Sitecore and Roundedcube enabled us to deliver a vastly-improved website in a quick-to-market manner."
The new framework for DOLLAR.com is being supplied by Sitecore, the leading provider of .NET Web Content Management System and portal software. Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organizations have created and now manage over 5,000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and the Atlanta Falcons.
As a Microsoft Certified Partner, Roundedcube excels in creating innovative solutions based on the .NET Framework and related technologies. Roundedcube, a Sitecore Certified Solution Partner as well, is one of the largest and most experienced Sitecore CMS partners in North America. Incorporated in 2002, Roundedcube is headquartered in St. Louis, Missouri.
Dollar has more than 535 worldwide locations in 48 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 in the United States. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Okla. For additional information, visit http://www.dtag.com or http://www.dollar.com.
SOURCE Dollar Thrifty Automotive Group, Inc.