Oldest Harley-Davidson Dealership in Southern California Joins EagleRider

LOS ANGELES, CA--(Marketwire - March 19, 2008) - EagleRider, the world's largest renter of Harley-Davidson motorcycles, is proud to announce Laidlaw's Harley-Davidson in Baldwin Park, California as its newest franchise. The location has been approved under the name of Los Angeles-Ontario Eaglerider as an EagleRider motorcycle rental, tour, and travel franchise outlet.

The partnership is truly a match made in heaven; EagleRider connects Laidlaw's to its proprietary motorcycle rental, tour, and travel distribution system. This connectivity is what seamlessly drives customers and motorcycle travel enthusiasts from around the globe to Laidlaw's world class Harley-Davidson dealership. The new EagleRider location will now have the capability of offering centralized online reservations, one-way rentals, packages for guided and self-drive tours, concierge service for custom motorcycle travel planning, and connection to the worldwide travel industry.

The move to an EagleRider franchise was natural for Laidlaw's Harley-Davidson, the oldest and largest dealership in Southern California. "Laidlaw's Harley-Davidson has always been an innovator in the motorcycle industry and we pride ourselves more than simply a dealership, but rather a motorcycle-lifestyle destination. We achieve this by offering a wide selection of motorcycles, clothing, collectables, parts, service, HOG events, and now motorcycle travel service with the addition of our EagleRider franchise," said Dealership Principal, Brent Laidlaw.

Laidlaw's Harley-Davidson has been awarded the "Gold Bar & Shield" from the Harley-Davidson Motorcompany for 2006 and 2007. The award is presented to only the top 25 dealerships around the nation. In 2008, Laidlaw's Harley-Davidson will celebrate their 50th year in business and Bob Laidlaw will be presented with a 50 year longevity award from the Harley-Davidson motor company.

About Los Angeles-Ontario Eaglerider

Laidlaw's Los Angeles-Ontario Eaglerider offers pick-up and delivery from both the Ontario International airport and John Wayne airport in Orange County. The central location is the perfect starting point for excellent riding in sunny California or a trip through Death Valley, which can include packaged hotels. For long distance riding, Los Angeles-Ontario Eaglerider also offers one-way rentals.

About EagleRider

EagleRider is a motorcycle lifestyle travel company that pioneered the Harley-Davidson rental concept in 1992 and today operates the world's largest motorcycle and powersport rental fleet from premier manufacturers such as Harley-Davidson, Honda, BMW, and Polaris. EagleRider's expansion of its franchise rental facilities targets tourist destinations that capture the interest of adventure travel and motorcycle enthusiasts globally.


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