Direct Marketer to promote National Association of Letter Carriers' (NALC) annual food drive on nearly 46 million Valpak envelopes
LARGO, Fla., March 19 // PRNewswire // -- Valpak will partner with the National Association of Letter Carriers (NALC) to collect food donations and deliver assistance to communities across the United States.
On May 10, 2008, NALC will hold its annual Stamp Out Hunger food drive, a tradition since the early 1990's. For the fifth consecutive year, Valpak, one of the nation's leading direct mailers, will promote the event on its signature blue envelope delivered to almost 46 million households and on the company Web site, Valpak.com(R).
"Valpak is committed to making a positive impact in the communities we serve," said Bill Disbrow, CEO of Valpak. "It is our goal to raise awareness of the NALC's convenient food donation collection program and encourage communities to help feed the hungry across our country."
Valpak will also mobilize its almost 200 franchise offices and many advertisers to participate and promote the cause locally. The drive will provide relief to millions of people -- and should generate more than 70 million pounds of food donations to our nation's food banks.
Consumers can help by leaving non-perishable food items by their mailboxes on Saturday, May 10, before their mail is delivered. Residents in New York City and Chicago can bring their donations to their local post offices between May 3 and May 10. Letter carriers, who provide on-time delivery of 500 million Valpak envelopes each year, will deliver all donations to local community food banks, pantries and shelters.
"The involvement of Valpak as a corporate partner in the Letter Carrier's Food Drive is a major factor in alerting postal customers of this opportunity to help those less fortunate in their communities," according to William H. Young, NALC President. "As a result, millions of additional Americans will receive help in fighting hunger again this year."
Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. On an annual basis, Valpak distributes some 20 billion offers inserted in more than 500 million envelopes. In addition, Valpak.com(R), an online site for local savings, has about 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.