Get Sweet on Jack

Get Sweet on Jack

Warm Cinnamon Roll Debuts at Jack in the Box® Restaurants

March 24, 2008 // Franchising.com // SAN DIEGO – Craving something with sugar and spice that's totally iced? Then Jack in the Box® has what your sweet tooth wants – the new Warm Cinnamon Roll.

Available now, Jack's Warm Cinnamon Roll is an indulgent pastry made up of bite-sized clusters coated with cinnamon and drizzled with icing. The roll, which is easy to pull apart with fingers or a fork, is perfect as an accompaniment to a cup of Jack's Bold Roast Coffee in the morning or as a tasty treat between meals.

"Our guests are busy people who often eat on the go," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "The new Warm Cinnamon Roll is a delicious snack they can enjoy anytime, anywhere."

The Warm Cinnamon Roll is available for the suggested price, excluding tax, of $1.59 at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 400 restaurants in 40 states.

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