March 25, 2008 // Franchising.com // ATLANTA,- NexCen Brands, Inc., ("NexCen") (Nasdaq: NEXC), has introduced a co-branded concept in Atlanta, GA, Memphis, TN and Houston, TX that partners Pretzelmaker with Marble Slab Creamery.
The new stores bring two of America's favorite treats, ice cream and soft pretzels, together under one roof. The initiative makes it even more convenient for customers to experience the sweetness of Marble Slab Creamery's super premium ice cream with Pretzelmaker's menu of savory originals, Pretzel Bites and Pretzel Dogs.
"Whether the customer craves sweet or salty snacks, we have the treat for them," said Robert D'Loren, President and CEO of NexCen Brands, Inc. "The co-branded concept creates an opportunity for customers to taste and sample more of our wonderful brands, and it further positions NexCen Brands as an industry leader in treats."
Marble Slab Creamery, a leading purveyor of super-premium hand-mixed ice cream, sets its quality standards exceptionally high. Every batch of Marble Slab Creamery super-premium ice cream is homemade using the finest ingredients in the world – vanilla from Madagascar, the finest European chocolate, and the fresh, wholesome dairy of local farms. As for mixins, Marble Slab Creamery offers only the freshest fruits and the finest nuts, candies, and cookies around. Made in small batches in franchise locations and served in freshly baked waffle cones, Marble Slab Creamery's ice cream has earned a devoted following. Marble Slab has international presence with more than 380 locations in the United States, Canada, and the United Arab Emirates.
Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries.
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New York™ and Waverly®.
The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.