TULSA, Okla., March 25 // PRNewswire-FirstCall // -- Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), has seen significant increases in traffic -- in fact, it's nearly quadrupled -- since enhancements were made to its ThriftyCarSales.com website. Launched Dec. 14, 2007, the newly-configured site has seen explosive growth, with more than 10 million hits from Jan. 1 through March 21, 2008.
"These numbers exceed our early expectations and will continue to grow," said Lee Goldey, Manager, Marketing and Advertising for Thrifty Car Sales. "Due to a new open architecture that has allowed 'spidering' and improvements to our search engine optimization efforts, we are seeing growth in first-time visitors, with an average stay of seven-and-a-half minutes on the site. In the first three months, we have nearly quadrupled our old traffic numbers. The number of leads generated by the website to our national network of franchised dealers has tripled. This is an absolute home run for ThriftyCarSales.com and our dealers."
The new website, introduced last December, greatly enhances customers' car-shopping experience across its network of 39 U.S. dealerships. Some of the changes include:
"Customer online behavior has changed dramatically when shopping for vehicles on the Web," said Goldey. "The old model involved consumers searching largely in their own neighborhood. We have embraced the new model where consumers are first interested in the make/model and features of a vehicle and geographic location is less important."
The new version of ThriftyCarSales.com was created by CarTHINK, LLC, a privately-held company that provides full-service Internet marketing, software and services to hundreds of franchise and independent dealers across the country. CarTHINK is a data partner with Reynolds & Reynolds, an eBay Motors/eBay Local certified solutions provider and has data distribution agreements with hundreds of online classified destinations such as Autotrader.com and Cars.com. For more information on CarTHINK, visit http://www.CarTHINK.com.
Thrifty Car Sales is a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Thrifty Car Sales, with 39 locations, franchises retail used car sales dealerships throughout the United States. Dealerships offer a wide range of late model, low mileage vehicles. Thrifty Certified(R) vehicles pass extensive inspection and are backed by a limited warranty. Thrifty Car Sales was founded in 1999.
SOURCE: Dollar Thrifty Automotive Group, Inc.