Dunkin' Donuts Offers a Sweet Deal for Those Who Ride Together

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Connecticut drivers improve their commute by sharing rides and receiving discounts on freshly made Dunkin' Donuts items

ESSEX, Conn., March 26 /PRNewswire-USNewswire/ -- NuRide, Inc. (http://www.nuride.com), the nation's largest incentive-based online ridesharing community, announced today that Dunkin' Donuts, the world's largest coffee and baked goods chain, has partnered with NuRide to reward Connecticut commuters with discounts on popular Dunkin' Donuts coffee and donuts ($5.00 off a "Box 'O Joe" and a dozen donuts) that can be shared with friends, colleagues and commuting partners.

"Dunkin' Donuts is proud to partner together with NuRide to support commuters who are making the environmentally friendly choice to share rides," said Jessica Schlueter, Dunkin' Brands Director of Corporate Social Responsibility. "Stopping at Dunkin' Donuts on the way to work is a daily ritual for millions, and we are thrilled to provide these rewards to those people who are making a difference. Dunkin' Donuts is committed to this eco-friendly initiative and NuRide's mission of reducing traffic congestion and energy consumption," she added.

Dunkin' Donuts joins a growing list of companies who sponsor commuters as part of the Tri-State 5,000,000 Mile Rideshare Challenge. This ongoing challenge event involves thousands of area commuters who will share rides resulting in 5,000,000 fewer miles driven and 2,100 fewer tons of greenhouse gas emissions. To participate, commuters use NuRide's innovative online ridesharing service to find other people going their way and share a ride. The NuRide website calculates the savings for each ridesharing trip and awards participants with points, which can be redeemed for rewards provided by corporate sponsors.

About NuRide, Inc.

NuRide was founded on the belief that individuals who share rides provide a valuable service to their community and should be rewarded for their efforts. With NuRide, individuals can easily arrange ridesharing trips and earn rewards for every confirmed trip they take. Members accumulate points that can be used toward rewards that are made possible by sponsors. For more information, please visit http://www.nuride.com.

About Dunkin' Donuts

Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,900 restaurants in 31 countries worldwide. In 2007, Dunkin' Donuts' global systemwide sales were $5.3 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit http://www.DunkinDonuts.com.

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