CHARLOTTE, N.C., March 26 // PRNewswire // -- PRstore, a unique, retail-based marketing resource for small- and mid-sized businesses, recently launched a new website at http://www.prstore.com. The launch coordinates with the franchise's new marketing campaign: marketing. simplified.
"We don't just provide marketing materials to our clients, we offer something they really need and value: simplicity and ease," said Mike Butler, executive editor and a founding partner of PRstore. "The clean look, easy navigation and user-friendly resources of our new site reflect this concept well."
The new PRstore website includes an overview of PRstore services linked to a colorful portfolio of product samples. PRstore's marketing solutions include everything from marketing plans and branding strategies to a la carte brochures, websites, e-mail blasts, direct mail pieces, and TV and radio spots.
To help customers begin to visualize a marketing campaign, the site serves up solution packages designed to a tackle a range of marketing challenges many small- and mid-size businesses face.
Packages focus on specific objectives, such as acquiring new customers, building an online presence, retaining customers and refreshing a stale brand. Individual case studies illustrate how various packages may be implemented.
The site's resources page includes a "Hit the Ground Running" section to help customers prepare for their first meeting with a marketing consultant at their local PRstore franchise.
Downloadable .PDFs provide things customers should consider about their businesses before they visit their local PRstore franchise, a condensed creative brief to get the juices flowing and a breakdown of solutions based on individual needs.
The site's resources page also includes a glossary of marketing and advertising terms and links to marketing resources across the Web.
PRstore will continue to add resources and information to the site over time, keeping it fresh and useful while staying true to maintaining simplicity and accessibility for the business people it serves.
"Our clients are busy entrepreneurs who fly under the radar of traditional agencies and struggle with ways to manage, and even start, their marketing campaigns," Butler explains. "PRstore offers a one-stop solution to that challenge and our new site further simplifies the process."
PRstore (http://www.prstore.com) offers full-service retail marketing through 41 stores in 18 states stretching from New York to Honolulu. PRstore makes professional marketing accessible to small- to medium-sized businesses by offering affordable marketing solutions.