1-800-FLOWERS.COM(R) Celebrates the Flowers' Power to Reconcile

Online Floral Company Offers a Special Bouquet for April 2nd Reconciliation Day

CARLE PLACE, N.Y., April 1, 2008 // PRNewswire-FirstCall // -- For over 30 years, 1-800-FLOWERS.COM(R) has been helping friends, relatives and romantics express their deepest sentiments of love, longing, gratitude and sympathy through fresh flowers and thoughtful gifts. In honor of Reconciliation Day on April 2, the world's leading florist is now coming to the aid of the feuding and the estranged by offering a special bouquet intended to reconnect and repair strained relationships.

To promote reconciliation among fighting friends and lost loved ones, 1-800-FLOWERS.COM is giving all customers looking to make amends a 15 percent discount on the purchase of the 1-800-FLOWERS.COM Garden Pathway bouquet from March 31 through April 4. Using flowers as a modern day "olive branch," the vibrant floral arrangement comprised of fresh pink roses, sunflowers, lilies and daisy poms is a cheerful burst of color, perfect for those seeking forgiveness and attempting resolution.

In celebration of Reconciliation Day, 1-800-FLOWERS.COM is paying homage to former syndicated advice columnist Ann Landers who began popularizing the concept in 1989. Citing the healing powers of forgiveness, Landers urged her readers and beyond to bury the hatchet and reconnect with former friends and arguing relatives. Today, Reconciliation Day serves as a reminder for people to take an active approach in fixing a broken relationship and 1-800-FLOWERS.COM is pleased to continue Landers simple idea of reconciliation by giving customers a unique floral option specially designed to say "I'm Sorry."

"The philosophy behind Reconciliation Day matches the goal of 1-800-FLOWERS.COM to connect people and reinforce relationships through the delivery of thoughtful and surprising gifts," said Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "We hope that our Garden Pathway bouquet will inspire people to use the magic of flowers to reach out and make amends with estranged friends and family."

For those needing a last-minute fix to any lingering conflict, the 1-800-FLOWERS.COM Garden Pathway bouquet, honoring Reconciliation Day, is available for next-day and same-day delivery.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or http://www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from our "Fresh From Our Growers(sm)" collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800- 541-2676 or http://www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R) (http://www.ambrosia.com); gift baskets from 1-800- BASKETS.COM(R) (http://www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627-1712 or http://www.plowandhearth.com), Problem Solvers(R) (http://www.problemsolvers.com), Wind & Weather(R) (http://www.windandweather.com), and Children's Gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com); and the BloomNet(R) international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.



SOURCE 1-800-FLOWERS.COM, Inc.

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