Hyatt Renews Partnership with Clear

NEW YORK, April 1, 2008 /PRNewswire-USNewswire/ -- Clear, the fast pass through airport security, announced today that it has renewed its partnership with Hyatt Hotels & Resorts. Clear and Hyatt will continue national co- marketing campaigns and Hyatt will continue to offer Diamond and Platinum members of its Hyatt Gold Passport program complimentary one-year memberships in Clear.

Hyatt Hotels & Resorts struck a partnership with Clear two years ago (February, 2006) on the heels of the U.S. government's announcement that a fast lane program at major airports would soon launch. Hyatt was the first hotel group to align with Clear, demonstrating its leadership in providing its guests with cutting edge new products and services. Clear cards are now accepted in 17 airports including the newly-launched Washington Reagan National and Dulles International Airports, and Oakland International Airport. Fliers are also anticipating the launch of the fast pass program in Atlanta. Clear Cards will be accepted in Atlanta no matter what provider the Airport selects.

As part of the partnership, Hyatt has extended to tens of thousands of its Gold Passport Diamond and Platinum tier members the opportunity to receive a Clear membership on a complimentary basis. In addition, Hyatt made its local locations around the country available to host Clear enrollment stations as a convenience for Hyatt guests. This has contributed significantly to the growth of the program in airports in San Francisco, Denver, and New York that have adopted Clear. The conveniently located Hyatt locations provided, and continue to provide, easy access for business travelers and corporate executives to enroll quickly as the program grew.

"Hyatt is proud to provide Clear to our most loyal guests and proud to be the first hotel chain to do so," said Tom O'Toole, Hyatt's Chief Marketing Officer. "Clear provides fliers with a quality travel experience."

Clear has enrolled more than 128,000 members nationwide. Clear provides members with access to a separate, faster line through airport security checkpoints by using an identity card containing their encrypted fingerprint or iris images. Applicants start their enrollment at and complete the process at an enrollment location where their fingerprints and iris images are captured and their identification is validated. As part of Clear's strategic marketing partnership with Hyatt, select Gold Passport members are eligible to receive a complimentary year of Clear membership when they start their enrollment at

"Hyatt was Clear's first major marketing partner and we're thrilled to continue this partnership," said Clear CEO Steven Brill. "We know that Hyatt puts its customers first at every interaction and we're delighted that they will continue to offer their best customers complimentary memberships in Clear."

Hyatt currently hosts Clear enrollment centers at the Grand Hyatt New York, Grand Hyatt Denver, Hyatt Regency Tech Center in Denver and Hyatt Regency Atlanta. To complete the process, applicants must bring two pieces of government-issued ID (passport and driver's license are strongly recommended) to the hotels.

About Clear

Clear, operated by Verified Identity Pass, Inc., has signed up over 128,000 travelers nationwide. Clear cards are accepted at 17 U.S. airports: Albany, Cincinnati, Denver, Indianapolis, Jacksonville, LaGuardia (Central Terminal B Checkpoint), Little Rock, New York JFK (Terminals 1, 4 and 7), Newark (Terminal B2), Oakland, Orlando, Reno, San Francisco, San Jose, Washington, DC's Reagan and Dulles, and Westchester. Clear members are pre-screened and provided with a high-tech card which allows them to access designated security lanes nationwide. Clear members pass through the security checkpoint faster, with more predictability and less hassle. The annual fee of $100 (plus a $28 TSA vetting fee) is charged once applicants are approved by the government. Applicants start their enrollment at and complete the process at an enrollment location where their fingerprints and iris images are captured and their identification is validated. Clear's registered traveler program has been operational since July 19, 2005. For more information, please visit: .

About Global Hyatt Corporation

Global Hyatt Corporation, one of the world's premier hotel companies, offers today's travelers over 735 hotels and resorts (over 136,000 rooms) in 44 countries. The company's affiliates own, operate, manage and franchise Hyatt branded hotels and resorts under the Park Hyatt(TM), Grand Hyatt(TM), Hyatt Regency(TM), Hyatt Resorts(TM), Hyatt(R), Hyatt Place(TM) and Hyatt Summerfield Suites(TM) brands. In April 2007, Hyatt launched its newest global brand, Andaz(TM). Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and fractional residential properties and U.S. Franchise Systems, Inc, which franchises Hawthorn Suites and Microtel Inns and Suites. From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto .


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

As owner of an Image360 Center offering signage and graphic solutions, you’ll enjoy the work/life balance of a business-to-business enterprise...
uBreakiFix is a consumer electronics repair company based out of Orlando, FL that specializes in refurbishing and restoring smartphones, tablets,...
Most Beautiful People
Own A Human Resources/Dating Agency's excellent franchising opportunity, you can become part of a growing business.
Capriotti's Sandwich Shop
Capriotti's has mastered the art of sandwich making since 1976, achieving over 250 awards & counting. Our fans & franchise community agree,...
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)