Hyatt Renews Partnership with Clear
NEW YORK, April 1, 2008 /PRNewswire-USNewswire/ -- Clear, the fast pass through airport security, announced today that it has renewed its partnership with Hyatt Hotels & Resorts. Clear and Hyatt will continue national co- marketing campaigns and Hyatt will continue to offer Diamond and Platinum members of its Hyatt Gold Passport program complimentary one-year memberships in Clear.
Hyatt Hotels & Resorts struck a partnership with Clear two years ago (February, 2006) on the heels of the U.S. government's announcement that a fast lane program at major airports would soon launch. Hyatt was the first hotel group to align with Clear, demonstrating its leadership in providing its guests with cutting edge new products and services. Clear cards are now accepted in 17 airports including the newly-launched Washington Reagan National and Dulles International Airports, and Oakland International Airport. Fliers are also anticipating the launch of the fast pass program in Atlanta. Clear Cards will be accepted in Atlanta no matter what provider the Airport selects.
As part of the partnership, Hyatt has extended to tens of thousands of its Gold Passport Diamond and Platinum tier members the opportunity to receive a Clear membership on a complimentary basis. In addition, Hyatt made its local locations around the country available to host Clear enrollment stations as a convenience for Hyatt guests. This has contributed significantly to the growth of the program in airports in San Francisco, Denver, and New York that have adopted Clear. The conveniently located Hyatt locations provided, and continue to provide, easy access for business travelers and corporate executives to enroll quickly as the program grew.
"Hyatt is proud to provide Clear to our most loyal guests and proud to be the first hotel chain to do so," said Tom O'Toole, Hyatt's Chief Marketing Officer. "Clear provides fliers with a quality travel experience."
Clear has enrolled more than 128,000 members nationwide. Clear provides members with access to a separate, faster line through airport security checkpoints by using an identity card containing their encrypted fingerprint or iris images. Applicants start their enrollment at flyclear.com and complete the process at an enrollment location where their fingerprints and iris images are captured and their identification is validated. As part of Clear's strategic marketing partnership with Hyatt, select Gold Passport members are eligible to receive a complimentary year of Clear membership when they start their enrollment at flyclear.com/hyatt.
"Hyatt was Clear's first major marketing partner and we're thrilled to continue this partnership," said Clear CEO Steven Brill. "We know that Hyatt puts its customers first at every interaction and we're delighted that they will continue to offer their best customers complimentary memberships in Clear."
Hyatt currently hosts Clear enrollment centers at the Grand Hyatt New York, Grand Hyatt Denver, Hyatt Regency Tech Center in Denver and Hyatt Regency Atlanta. To complete the process, applicants must bring two pieces of government-issued ID (passport and driver's license are strongly recommended) to the hotels.
Clear, operated by Verified Identity Pass, Inc., has signed up over 128,000 travelers nationwide. Clear cards are accepted at 17 U.S. airports: Albany, Cincinnati, Denver, Indianapolis, Jacksonville, LaGuardia (Central Terminal B Checkpoint), Little Rock, New York JFK (Terminals 1, 4 and 7), Newark (Terminal B2), Oakland, Orlando, Reno, San Francisco, San Jose, Washington, DC's Reagan and Dulles, and Westchester. Clear members are pre-screened and provided with a high-tech card which allows them to access designated security lanes nationwide. Clear members pass through the security checkpoint faster, with more predictability and less hassle. The annual fee of $100 (plus a $28 TSA vetting fee) is charged once applicants are approved by the government. Applicants start their enrollment at flyclear.com and complete the process at an enrollment location where their fingerprints and iris images are captured and their identification is validated. Clear's registered traveler program has been operational since July 19, 2005. For more information, please visit: http://flyclear.com .
About Global Hyatt Corporation
Global Hyatt Corporation, one of the world's premier hotel companies, offers today's travelers over 735 hotels and resorts (over 136,000 rooms) in 44 countries. The company's affiliates own, operate, manage and franchise Hyatt branded hotels and resorts under the Park Hyatt(TM), Grand Hyatt(TM), Hyatt Regency(TM), Hyatt Resorts(TM), Hyatt(R), Hyatt Place(TM) and Hyatt Summerfield Suites(TM) brands. In April 2007, Hyatt launched its newest global brand, Andaz(TM). Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and fractional residential properties and U.S. Franchise Systems, Inc, which franchises Hawthorn Suites and Microtel Inns and Suites. From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto http://www.hyatt.com .