Pizza Hut(R) Participates in April First Foolery
Introduces Pasta. Keeps Pizza Hut Name.
DALLAS, April 1, 2008 // PRNewswire // -- Pizza Hut(C) President and CEO Scott Bergren issued the following statement today regarding the company's participation in April Fools Day:
"This year, marks our 50th anniversary as Pizza Hut. For the past 50 years Pizza Hut has been known as a fun-loving company with a history of firsts including becoming the first global pizza chain, the first chain to offer text and mobile ordering from a cell phone and even the first to send our logo to space. But in all this time we've never participated in an April Fools Day joke.
This year, we're the first national chain to deliver restaurant-quality pastas right to customers' doors with the introduction of our new Tuscani Pastas. We figured what better time than now for some light-hearted fun.
While we will not be making a permanent name change to Pasta Hut, we are very serious about making pasta a significant part of our business moving forward, and the notion of the name change was a direct result of feedback from our customers who told us our new Tuscani Pastas were so good we should change our name.
The launch of Tuscani Pastas marks a new day for Pizza Hut, and what better way to grab people's attention than with some tomfoolery. We committed a tremendous amount of resources to our Pasta Hut hijinx, including new signage on our corporate headquarters, a national ad campaign and a re-branding of our Web site. We believe these efforts show our true level of excitement about these new pasta offerings from Pizza Hut."
SOURCE Pizza Hut