Coca-Cola Announces First-Ever College Scholarship Contest With Chuck E. Cheese's

As part of an NCAA(R) promotion, Coca-Cola, in conjunction with Chuck E. Cheese's, offers guests the chance to win Coca-Cola's $25,000 College Bound Scholarship

IRVING, Texas, April 1, 2008 // PRNewswire // -- Coca-Cola, in conjunction with Chuck E. Cheese's -- the home of safe, fun family entertainment -- is teaming up on a college scholarship promotion. Parents can visit the Web site -- http://www.ncaa.com/collegebound -- and enter for the chance to win Coca-Cola's $25,000 College Bound Scholarship for their kids as part of its partnership with the NCAA.

"At Coca-Cola FoodService, we work to help our customers be successful, whether that's providing them with a portfolio of great beverages or helping them bring exciting programs like this NCAA partnership to help a lucky student," said Terry Bucher, vice president national sales for Coca-Cola Foodservice.

"It's a natural fit for Coca-Cola and Chuck E. Cheese's to offer our guests the chance to win a college scholarship," said Brenda Holloway, company spokesperson for CEC Entertainment, Inc. "Most people know we care about ensuring kids have a fun, safe time when they're in our entertainment centers. But we also care about children's' well-being when they leave our centers."

"This scholarship coincides with Chuck E. Cheese's commitment to being more than just an entertainment center," continued Holloway. "Our centers are havens for all ages that afford the opportunity for active play, which in turn can contribute to a healthy lifestyle."

Coca-Cola partnered with Chuck E. Cheese's in developing this contest. The Coca-Cola Company, an official NCAA(R) Corporate Champion, brought the NCAA partnership to the table, and asked Chuck E. Cheese's to help formulate a method to market to its consumers in a new way. The online contest was created, as well as the college scholarship, which is a first-ever endeavor for Chuck E. Cheese's.

"In addition to the scholarship, during this year's playoff weekend in San Antonio, we will host a basketball clinic with an NCAA Division I coach at a local San Antonio Chuck E. Cheese's," said Bucher.

"This is the first time we've worked with Coca-Cola and its NCAA partnership," continued Holloway. "It's a new approach to marketing for us, but we think it's a great way to reach a new audience. Our commitment to promoting an active lifestyle and supporting education goes hand in hand with the mission and goals of Coca-Cola and the NCAA."

The clinic will be held on Friday, April 4, from 4 - 5 p.m. at Chuck E. Cheese's located at 11735 Bandera Road in San Antonio. Ten middle school students from the area have been invited to take part in this event, which will be hosted by a Division I coach. Though the student participants have been pre-selected, the event is open to the public for those who would like to observe a Division I basketball coach's expertise first-hand.

To enter this scholarship contest, which runs through April 30, consumers visit the Web site at http://www.ncaa.com/collegebound or http://www.chuckecheese.com to enter. For official rules and details, visit http://www.ncaa.com/collegebound.

About Coca-Cola FoodService

Coca-Cola FoodService serves the restaurant and hospitality industry as part of The Coca-Cola Company, the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com.

About Chuck E. Cheese's

Parents and kids of all ages can enjoy Chuck E. Cheese's one-of-a-kind animated stage show starring the magical mouse and his friends. Come for dinner and stay for lots of fun entertainment including skill and video games and skytubes. The menu features freshly made pizza, a variety of sandwiches, a complete salad bar and great-tasting desserts.

At the end of the visit, kids can trade earned tickets for prizes. Chuck E. Cheese's consists of over 500 entertainment centers in 48 states and 5 countries.

CEC Entertainment, Inc. is headquartered in Irving, Texas, and trades on the New York Stock Exchange using the ticker symbol (NYSE: CEC).



SOURCE Chuck E. Cheese's

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