Port City Java(R)Opens New Unit In Greensboro, Nc; Same Unit Corporate Sales Increase 4.5% For March 2008 Over The Same Period In 2007

WILMINGTON, N.C. April 03, 2008--(BUSINESS WIRE)--Port City Java® is pleased to announce it has opened a new Port City Java® Café in Greensboro,NC, located at 526-A South Aycock Street (corner of Cobb and Aycock). The location is adjacent to UNC-Greensboro. This is the second Port City Java® to open in Greensboro, NC market. The company currently has a third café under construction in the market, scheduled to open in May or June of 2008. The Brand is able to leverage all of its operational and marketing assets when it can develop an entire market. The company is excited to expand the Greensboro market and believes there is significant potential for additional units.

Same Unit Sales :

Wilmington, NC. Port City Java® announces its same unit Corporate Café sales increased 4.5% for March 2008 over the same period in 2007. Overall Corporate Café sales increased by 13.56% for March 2008 over March 2007. Management is pleased with the performance of the units and believes the Guest is responding to the Core Basics execution, increased Hospitality Service and The Breakfast with That (BWT) Program. The Program features breakfast wraps and sandwiches, foods that pair well with coffee. Management feels it is creating a new niche, a Third Wave of Gourmet Coffee Excellence and creating Brand differentiation from other companies in the Gourmet Coffee segment with its Hospitality Service and operational execution. The company believes its consistent execution of its LAM (Local Area Marketing) continues to introduce new Guests to Port City Java.

About the Port City Java® Brand

Port City Java® is located in Wilmington, NC. The Company opened its first café in March 1995, in Wilmington, NC. The Company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an " all day approach " to sales, through its café environment. For additional information regarding Port City Java®, please email us.

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