Jazz It Up By Goin'6 From Chicago To New Orleans
Jazz Journey Encourages Travelers to "Rediscover" Music and History
April 08, 2008 // Franchising.com // DALLAS, Texas – Starting this spring, Motel 6 offers travelers a fun, affordable way to explore the origins of jazz, the American-born art form. In partnership with internationally-renowned jazz percussionist and composer Kahil El'Zabar, Motel 6 is launching the "Motel 6 Jazz Journey" as part of its newly-launched Web site called Goin6.com, a site that helps travelers experience the American road. The "Jazz Journey" is specifically designed to assist travelers in tracing the roots of jazz music from Chicago to New Orleans. The journey kicks off in April in conjunction with Jazz Appreciation Month.
"From the 1920s to the 1970s, artists such as Dizzie Gillespie, Gene Ammons, Donnie Hathaway, Eddie Harris and others traveled the New Orleans/Chicago route as they left their imprints on this unique style of music," said Kahil El'Zabar. "They 'paid their dues' and perfected their craft while performing at jazz clubs and other venues along the way. Motel 6 is doing a great thing by focusing attention on this uniquely American form of music. It is part of who we are."
The route, which forms a rough loop between New Orleans and Chicago, is one of the most historically vibrant threads of American music history. The Goin6.com site will also feature video and audio clips from Kahil El'Zabar about each interesting stop with lists of jazz venues for each city on the "Circuit." The journey includes highlights such as: Memphis's famous Beale Street, the "melting pot" of delta blues, jazz, rock-n-roll, R&B and Gospel; Preservation Hall in New Orleans and French Quarter locations noted for jazz performances; and Clarksdale, Mississippi, an historically significant site where Robert Johnson "sold his soul to the devil." Often called "Ground Zero," this city is haloed ground for blues aficionados from around the globe.
The Goin6.com Web site also helps any jazz aficionado plan a great trip by utilizing the Eat, Sleep, and Do feature tabs, including Motel 6 locations along the way that provide comfortable and affordable accommodations.
"Since Motel 6 offers the lowest price of any national chain, you'll be able to spend less money on your room and more on all the jazz clubs and restaurants along the way," said Jeff Palmer, senior vice president of sales and marketing for Motel 6.
In May 2008, road trippers, musicians, students, educators and other travelers can begin participating in the Goin'6 community by posting messages and videos of their experiences. In the future, the Goin6.com site will feature new and exciting Motel 6 journeys with opportunities for travelers to explore and share their experiences of America.
Motel 6 offers a low price and great value without sacrificing comfort at more than 900 locations in the United States and Canada. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and a channel line-up including HBO, ESPN/ESPN2, and CNN. All Motel 6 properties welcome pets, and most locations offer swimming pools and guest laundry facilities. Guests can save even more with Click 6 Internet bargains, available only at motel6.com. For reservations or information, visit www.motel6.com or call 800-4-MOTEL6.
About Motel 6
Motel 6 offers the best price of any national chain at more than 900 company-owned and franchised locations throughout the United States and Canada. For 21 years Motel 6 has used the tagline, "We'll leave the light on for you," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 950 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upper-upscale Sofitel and upscale Novotel hotel locations in the U.S. and Canada. For more information, visit http://www.accor-na.com/.
About Accor Worldwide
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre.
- Services, with 23 million people in nearly 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.