BURGER KING(R) Restaurants Wrap up Best Breakfast Flavors in New Cheesy Bacon BK WRAPPER(TM)

BURGER KING(R) Restaurants Wrap up Best Breakfast Flavors in New Cheesy Bacon BK WRAPPER(TM)

Savory Breakfast Wrap in Restaurants Now

MIAMI--(BUSINESS WIRE)--April 9, 2008--Burger King Corp. (NYSE:BKC) announced today the introduction of the new Cheesy Bacon BK WRAPPER(TM), giving guests one more reason to WAKE UP WITH THE KING(SM).

The new Cheesy Bacon BK WRAPPER(TM) features eggs, crispy bacon, golden hash browns, American cheese and a Smokey cheese sauce served in a soft flour tortilla.

"This latest addition to the BK(TM) Breakfast Value Menu combines all of the things we love about breakfast time - bacon, hash browns, eggs and cheese," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "Our guests will never skip breakfast again after they try it."

The Cheesy Bacon BK WRAPPER(TM) will be available for a limited time only for a suggested retail price of $1.39. The new breakfast item will also be available in a Breakfast Value Meal featuring two Cheesy Bacon BK WRAPPERS(TM) accompanied by small hash browns and a small coffee, for a suggested retail price of $3.99. Price and participation may vary.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,300 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.

SOURCE: Burger King Corp.



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