April 14, 2008 // Franchising.com // Menomonee Falls, WI – When Cousins Subs heard about recent federal legislation that will provide economic stimulus payments to millions of Americans, it became inspired to issue its own package to the good people of Milwaukee this Tax Day – an Appetite Stimulus Package.
"Death and taxes may be sure things in life, but so is hunger," says Larry Weissman, Cousins Subs vice president of marketing. "With these packages we hope to provide great food to the hard working tax payers of Milwaukee and stimulate their taste buds on what for many is an otherwise dismal day."
Employees from Cousins Subs will leave their offices early to assemble at the Downtown Milwaukee Post Office located at 345 West Saint Paul Ave. to distribute the packages between 4 – 6 p.m. The Appetite Stimulus Packages will include a sample portion of some of Cousins' most popular sandwiches, mini chocolate chip cookies and a coupon.
"Tax Day is the busiest time of year for the Downtown Milwaukee Post office," says Todd Behling, customer relations coordinator for the post office. "But having Cousins Subs onsite will make the experience a little more palatable."
About Cousins Subs
Cousins Subs is based in Milwaukee, Wis., and is a national sub sandwich chain with stores throughout the Midwest and on the West Coast. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East coast–style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. And with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients.