April 14, 2008 // Franchising.com // PARSIPPANY, N.J. — Sotheby's International Realty Affiliates LLC today announced it won Franchise Business Review's Best in Category for Real Estate Franchisee Satisfaction award.
The brand also was named to Franchise Business Review's top 50 for client satisfaction and was No. 5 for all franchise categories with more than 200 locations.
The Best in Category award measures franchisee satisfaction with their franchisors. Franchise Business Review surveyed franchisees from 325 franchise companies, representing nearly 45,000 franchisees. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction.
"This award underscores our network is effectiveness in using and finding success with the tools and resources we offer," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC, "Our objective is to provide the highest level of service to our affiliate network, and we believe this recognition is further proof that we are achieving that goal."
The Sotheby's International Realty network currently has more than 9,000 sales associates located in more than 470 offices in the U.S. and 29 other countries and territories.
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.