The UPS Store Launches New Ad Campaign Featuring Map Placements on weather.com
More than 4,300 store locations featured on interactive weather map as points of interest sponsor.
Atlanta, GA, April 12, 2008 --(PR.com)-- The Weather Channel Interactive, Inc. (TWCI) today announced The UPS Store as the anchor sponsor of the points of interest on the weather.com interactive map as a part of its latest campaign. The more than 4,300 The UPS Store locations are now included as pinpoints on the interactive weather map as a part of a retail location overlay that users can select. When the pinpoint is selected, the user gets location and promotional information for that particular The UPS Store, as well as current weather conditions and store information.
Along with the interactive map sponsorship, The UPS Store is also featured in the ad locations adjacent to the map. Along with demonstrating the convenience of store locations, The UPS Store campaign will highlight their wide range of products and services.
Since its launch in early 2007, the interactive map on weather.com has been immensely popular, with users spending five times more time on the new maps than with past weather maps. Available with one click from all city pages on weather.com, the map allows the user to easily pan, zoom and animate to get unmatched detail of current radar and satellite imagery and offers the option of viewing road or photographic aerial maps.
"Having The UPS Store on our interactive maps is a perfect fit," said Sheila Buckley, vice president, national ad sales for TWCI. "Adding their more than 4,300 store locations makes the map an even more valuable tool for people who are checking the weather while planning their day."
About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including www.weather.co.uk, www.meteo123.com, www.wetter123.com, www.canaldotempo.com and www.weather.com/espanol
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit www.weather.com/press.
About The UPS Store and Mail Boxes Etc.
The UPS Store and Mail Boxes Etc. retail locations are franchised by Mail Boxes Etc., Inc., a UPS subsidiary. Together The UPS Store and Mail Boxes Etc. locations comprise the world's largest franchise network of retail shipping, postal and business service centers, with more than 5,900 locations around the world. In the United States, The UPS Store and Mail Boxes Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc. Outside the United States, locations are owned and operated by MBE master licensees or their franchisees. For additional information, please visit www.theupsstore.com or www.mbe.com.