Canadian Franchise Association Announces 2008 Frankie Award Finalists

Canadian Franchise Association Announces 2008 Frankie Award Finalists

April 15, 2008 // // - TORONTO – The Canadian Franchise Association (CFA) is pleased to announce the 2008 Frankie Award finalists in 15 categories, representing the top advertising and marketing in Canadian franchising.

Prime Restaurants led the way as a finalist in six categories. Prime Restaurants is one of Canada's leading chains of casual dining restaurants and pubs including East Side Mario's, Casey's Grill Bar, Fionn MacCool's, and D'Arcy McGee's. Other finalists in a number of categories are Mr. Lube with five finalist rankings, and Pizza Pizza and Oxford Learning Centres recognized with four award categories each.

Hosted by CFRB 1010 host, John Moore, and produced by the CFA, the 15th annual Frankie Awards Gala Dinner and Ceremony will take place on Monday, May 5, 2008 from 6:30 – 9:30 p.m. during the annual CFA National Convention at Deerhurst Resort in Huntsville, Ontario.

The 2008 Frankie Award Finalists are:

Brochures – Business to Business

  • Arcadia Academy of
  • Music – The Magic of Music
  • Mr. Lube – Franchisee Application
  • Prime Restaurants – Pubs

Brochures – Consumer / Retail

  • Country Style – Catering Brochure
  • Fishbowl Restaurants – You'll Be Hooked
  • Oxford Learning Centres – Little Readers Brochure Insert
  • Pak Mail Centers Canada – It's What You Don't See That Counts
  • – In-house Consultant Kit Folder and Inserts

Corporate Identity

  • Arcadia Academy of Music – The Magic of Music
  • Bioped Franchising – Integrated Program
  • Fishbowl Restaurants – You'll Be Hooked
  • Mr. Lube – Logos/Icons

Direct Marketing

  • Medicine Shoppe Canada – Osteoporosis
  • Print Three – Real Estate One-to-One
  • St. Louis Bar & Grill – Convention Invitation

Franchise Support Service

  • As You Like It Marketing – Creative You Can Bite Into
  • Cassels Brock & Blackwell LLP – My Lawyer Understands My Business
  • Hoffer Adler LLP – Intelligent Franchising

Humber College Award

  • Prime Restaurants - Bier Market
  • Prime Restaurants - Casey's Cocktails
  • Pizza Pizza Ltd - Slice Tray


  • CENTURY 21 Canada – The New
  • Enviroking Lawn Care – Enviroking Website
  • M&M Meat Shops – M&M Meat Shops Saves the Day Contact

Media Campaign

  • Boston Pizza – Rib Rageous 2007
  • Harvey's c/o Cara Operations – Free Harvey's Burger Day
  • Oxford Learning Centres – Leaves Drop Grades Shouldn't
  • Prime Restaurants – Yes, We're Open

Magazine Advertisement

  • Baton Rouge – Ribs 'N Blues
  • Oxford Learning Centres – Brains Need Exercise Too
  • Pizza Pizza Ltd. – Cradle This

Newspaper Advertisement

  • Oxford Learning Centres – Brains Need Exercise Too
  • Prime Restaurants – Wear 60,000 SPF
  • Ricky's All Day Grill – It's Waffle Time

Package Design

  • Country Style – Coffee Tins
  • Pizza Pizza – Pizza Pizza Seasoning Shakers

Point of Purchase

  • Dollar Thrifty Automotive Group – Going Places
  • Prime Restaurants – Casey's Cocktails
  • Shoeless Joe's Restaurants – Core Menu
  • Ten Below – Hot Deals… Cool Savings
  • The Lunch Lady Group – May I Take Your Order?

Radio Advertisement

  • Medicine Shoppe Canada – Seňorita
  • Mr. Lube – Difference
  • Pizzaville – Opera

Television Advertisement

  • Boston Pizza – Fun, Fun, Fun
  • M&M Meat Shops – Blinder Than a Bat
  • Mike's Restaurant – Girlfriend
  • Mr. Lube – The Keys
  • White Spot Limited – Taste of Tuscany 07

Tradeshow Booth

  • Bioped Franchising – Ortmotic Footcare
  • Enviroking Lawn Care – "Green" Lawn Care
  • Planet Beach Franchising – Planet Beach Franchising
  • St. Louis Bar & Grill – The Wing Nut Museum
  • The Lunch Lady Group – Lunchie Steps Out

Transit / Bus Shelters / Outdoors

  • Fishbowl Restaurants – Beyond the Glass
  • Mr. Lube – Victoria Bus Back
  • Pizza Pizza – Pizza Pizza Station Domination

Frankie Award entries are submitted by franchisors, advertising agencies and franchising support service providers across Canada. 237 entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. The entries were judged on clarity of message, originality of concept, effective use of medium, quality of execution, and overall presentation. The top three in each category win gold, silver and bronze awards. The gold winner is presented with a Frankie Award statuette and certificate. Silver and bronze winners receive Frankie Award certificates.

The Humber College Award recognizes three entries with a Gold, Silver and Bronze award from all submissions in every category for overall exceptional design as voted by the college's Advertising and Graphic Design students.

Each year, the Frankie Awards celebrates the creative contributions and excellence in advertising and marketing for Canadian franchising. The Frankie Awards are part of CFA National Convention taking place at Deerhurst Resort in Huntsville, Ontario from May 4 – 6, 2008.

For more information about the Frankie Awards and the CFA National Convention, visit

About the Canadian Franchise Association

With more than 430 corporate members nation-wide, representing many of Canada's best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence. For more information, visit



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