Tasti D-Lite Invites You To Dessert Your Guilt

The Leading Provider of Great-Tasting Good-for-You Desserts is Making the World a Better Place to Treat

April 17, 2008 // Franchising.com // (New York, NY) For more than twenty years, Tasti D-Lite has been New York's favorite guilt free indulgence. It started small, but this is an idea – and a healthy product – whose time has come. The brand has been acquired by new owners, led by a team of franchising experts with a combined 246 years of industry experience. With this new ownership and a compelling strategic vision for the future, Tasti D-Lite is entering a fresh phase of growth. 2008 marks the worldwide launch of the Tasti D-Lite franchising program with a brand new image and updated retail design.

Since 1987, Tasti D-Lite has grown mostly by word of mouth in response to a large customer base of raving fans who line up day and night to get their Tasti. Thanks to national exposure on highlyrated U.S. TV series Sex and the City and The Apprentice, interest in Tasti D-Lite has grown from coast to coast and around the world. Now, this unique product is ready for its worldwide rollout.

"We are thrilled to be bringing Tasti D-Lite from New York to the rest of the country and the world," says CEO Jim Amos. "We have a compelling strategic vision for the future, carving out an entirely new segment in the frozen dessert category with retail-based, great tasting and good for you frozen desserts and snacks grounded in science and nutrition."

Tasti D-Lite offers more than 100 flavors of its signature frozen dairy dessert that is significantly lower in calories, fat, carbohydrates and sugar compared to traditional ice cream products. Yet the taste is creamy and delicious. Tasti D-Lite is a great choice for people who want to enjoy a healthy active lifestyle, without missing out on treats. Not a frozen yogurt because it doesn't contain yogurt and not enough fat to be ice cream, Tasti D-Lite is a uniquely perfect indulgence with just 70 to 100 calories per four fl. oz. serving.

Gotham's favorite frozen treat is now sold through a network of more than 60 independently owned and operated locations, most in the greater New York City area. But soon, Tasti D-Lite will be everywhere. The company plans to build a 500-center franchise network in just five years, including a stunning, new flagship center in Manhattan, slated to open in mid-2008. With a world class operating team, the company is undertaking a continual program of product and service improvement, flavor innovation, and customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com



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