April 21, 2008 // Franchising.com // With so many restaurant franchise options available in today's marketplace, it can be difficult for investors to identify the right opportunity. Smiling Moose, the premier fast-casual deli-style restaurant experience, is taking its franchise operations to new heights by offering a fundamental, honest and proven system.
"We realize that it's a competitive marketplace for franchises," says Director of Development Larry Hill. "That's one reason why we take a very detailed and thoughtful approach to franchising and work to offer investors the kind of support that will help them to succeed."
Franchise support begins by working closely with new store owners to educate them about what it takes to operate a Smiling Moose Deli. Before a franchisee can open their doors, they must complete the Smiling Moose Deli's Moose Tracks Training Program. This one-of-a-kind business course not only gives each store owner the managerial and operational skills needed to run their deli, but also offers valuable lessons learned from opening current Smiling Moose Deli franchises.
Once training is complete, Smiling Moose helps each store prepare for a successful opening with a "Grand Opening Kit" and access to the Advertising Creative Library, which is loaded with an abundance of methods and materials proven to be successful in attracting customers. With newspaper advertisements, logos, artwork and other promotional materials, the Library helps franchisees market their deli easily and effectively. To attract event business, Smiling Moose also offers a popular customizable catering program featuring sandwich trays, dessert trays, bagel trays, breakfast trays, soup and salad options and boxed lunches for groups of 3 to 300.
And of course, Smiling Moose realizes that no restaurant franchising effort could be successful without delicious food. To this end, each Smiling Moose Deli features a variety of whimsical, award-winning menu options including "The Mighty Mo," one of Smiling Moose's signature sandwiches and recent "Best Of" standout. A perennial customer favorite, this cheeseburger grinder is a delicious combination of chopped sirloin and melted cheese topped with a symphony of fresh veggies. Besides the endless selection of mouthwatering cold and hot sandwiches, Smiling Moose also offers crisp salads, savory soups, healthy wraps, homemade cookies and more.