Hawthorn Suites Launches Hotel e-Directory

Hawthorn Suites Launches Hotel e-Directory

April 22, 2008 // Franchising.com // The Hawthorn Suites hotel brand is now featuring a fully-downloadable Electronic Desktop Directory that contains a complete listing with details of every Hawthorn Suites hotel around the world, according to US Franchise Systems, Inc. (USFS), franchisor of the chain. The convenient new e-Directory can be downloaded from the Hawthorn Suites web site to any computer with just a few simple clicks to instantly become part of the user's personal desktop directory. Periodic updates are pushed out to ensure that users have the most up-to-date individual hotel and brand information.

Hawthorn Suites is the all-suites, extended stay hotel brand with more than 100 Hawthorn Suites hotels open or under construction.

"We are excited to provide our guests with even greater interactivity and the latest technologies to help manage their travel experiences," said Allison Solomon, Vice President of Electronic Marketing and Distribution for USFS. "Now, no matter where our guests are traveling or whether they are connected to the Internet or not, they can refer to our handy hotel e-Directory on their laptop or desktop to easily find and book a room."

Accessible without Internet connectivity, the Hawthorn Suites e-Directory is quick to download and regularly updated to include new hotels with photos, amenity details and key points of interest in the surrounding area, plus maps and driving directions.

According to Debbie Edwards, Business Development Manager for Innovata, which developed the e-Directories, "Our product allows hotels to reflect their same online marketing strategy to off-line users. Today's traveler relies on convenience and complete portability, and the hotel e-Directory offers both. Additionally, the hotels benefit from increased revenue through direct bookings."

About Innovata

Innovata is the premier source of worldwide aggregated travel content and multi-media distribution solutions to the worldwide travel industry. With offices in the U.S., the U.K. and Asia, Innovata enjoys an excellent reputation for its progressive technology and commitment to customer service. For more information, visit www.innovataLLC.com or email info@innovata-LLC.com.

About Hawthorn Suites

Hawthorn Suites offers spacious one-bedroom suites with fully equipped kitchens and studio suites with wet bars. The brand's new Sweet Suite™ bed provides a great night's sleep with plush pillow-top mattress with crisp, high thread count linens with triple sheeting and duvet, fitted bed skirt, decorative bed scarf and Euro pillows. Amenities include daily complimentary hot breakfast buffet, Wednesday evening social hour, and free high-speed Internet access. Most hotels feature meeting space, swimming pool, exercise facilities, guest laundry, on-site convenience store, valet and grocery shopping services.

Guests can earn free nights at Hawthorn and other Hyatt hotel brands by taking advantage of Hawthorn's partnership in the Hyatt Gold Passport® frequency program. For reservations, contact 1-800-527-1133 or TDD 1-800-824-2116 toll-free, or visit http://www.hawthorn.com.

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