99 Cents Smoothie Days at Planet Smoothie!

Campaign will enable consumers to live a healthier lifestyle for only 99 cents

ATLANTA--(BUSINESS WIRE)--Planet Smoothie announces 99 Cents Smoothie Days at locations nationwide this summer as part of a campaign highlighting the benefits of incorporating smoothies into one's diet. The promotion kicks off May 7, with a focus on weight loss, featuring the Leapin' Lizard™ (peaches, strawberries and fat burner blast™), one of Planet Smoothie's most popular weight loss smoothies with only 209 calories, less than one gram of fat and three grams of dietary fiber.

"The lifestyle choices you make – such as what to eat and drink, how much exercise and rest to get, whether or not to smoke or take dietary supplements and how well you manage stress – will determine the quality of your life both now and in the future," says Cindy Heroux, registered dietician and author of The Manual That Should Have Come with Your Body.

On the first Wednesday of each month this summer (May through September), Planet Smoothie locations will highlight the company's five lifestyle categories by offering one signature smoothie from the featured lifestyle category each month for only 99 cents. These discounted smoothies will correspond with the lifestyle category that Planet Smoothie is featuring that month.

Throughout the summer, consumers may enjoy the 99 cents smoothie series, featuring Spazz™ (strawberries, bananas and booster blast™) for a boost of energy in June; Chocolate Chimp™ (chocolate, bananas & protein blast™) for a protein kick in July; Twig & Berries™ (strawberries, bananas, & yogurt) to help you cool off in the intense August heat; and Screamsicle™ (pineapple, peaches, orange juice, sherbet & anti-oxidant blast™) for a "good for your body" wellness smoothie in September.

"The five-month lifestyle campaign, "Planet Smoothie's 99 Cents Smoothie Days," will offer consumers an inexpensive way to incorporate smoothies into their spring and summer lifestyle – a time when consumers tend to be most active," says Becky Shell, director of marketing for Planet Smoothie. "We have numerous customers who are loyal to Planet Smoothie as their primary source for healthy on-the-go meal options, but many consumers need an incentive to encourage smoothie consumption as a part of their daily routine. We see this campaign as an incentive to help consumers develop habits for living a healthier lifestyle as well as a way to introduce the health benefits of our five lifestyle smoothie categories."

Schedule for 99 Cent Smoothie Days

    [bulMay 7: Leapin' Lizard™ (Weight Loss lifestyle category)
    [bulJune 4: Spazz™ (Energy lifestyle category)
    [bulJuly 2: Chocolate Chimp™ (Protein lifestyle category)
    [bulAugust 6: Twig & Berries™ (Cool Blended lifestyle category)
    [bulSeptember 3: Screamsicle™ (Wellness lifestyle category)

    About Planet Smoothie

    Planet Smoothie is among the top three smoothie concepts in the country, serving real fruit smoothies infused with vitamins and nutrients for active, occasion-driven consumers. Founded in Atlanta in 1995, Planet Smoothie is the original concept in the Raving Brands portfolio. In 2007, it was recognized by Restaurant Business as a "Future 50" concept, one of the fastest growing up and coming concepts in the country. Its sister concept, Planet Smoothie Café, expands the smoothie concept to a more food-oriented experience and features healthy breakfast and lunch menu choices including Acai bowls, wraps and salads. For more information and franchising opportunities, please visit www.planetsmoothie.com.



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