LAKEWOOD, Colo., April 24 // PRNewswire-FirstCall // -- V2K International, Inc. (OTC Bulletin Board: VTOK) announced today that its wholly owned subsidiary, V2K Window Fashions, launched its kiosk marketing program with a major big box retailer with recent installations at sites in Tampa, Florida and Denver, Colorado. This is a landmark event for V2K as they debut the commercialization of their kiosk concept. The roll out with this particular retailer is expected to continue during the spring and summer, with an additional 25 kiosks to be installed at various locations throughout the United States. The retailer has approximately 580 locations.
The unmanned kiosks will have live product custom window fashion samples and a consumer video presentation. The leads generated by the kiosks will be distributed to one of the roughly 180 V2K Window Decor and More franchises who will provide the infrastructure for order fulfillment. To view the kiosk, please visit http://www.v2kinternational.com/V2Kkiosks.asp
"Our kiosk marketing program has tremendous potential with retailers. We've identified over 16,000 retail locations that we believe are viable prospects of our kiosks, and we've conservatively estimated that each kiosk will generate approximately $6,000 per month in retail sales by our franchises," said Vic Yosha, President & CEO of V2K. "One of the most compelling factors in the success of the program is that it operates in a $10 billion industry, in which the largest competitor only possesses a 3% market share. This is a tremendous opportunity to generate sales while at the same time creating brand recognition."
Unmanned kiosks are a marketing concept recently revitalized due to technology advancements that create natural, intuitive steps for the consumer to interact with the kiosk while marketing consumer products. They are extremely effective and economical, utilizing a small area in a retail facility to serve customers and produce sales. Future versions of V2K's kiosks will include a version of V2K's 3D Decor Creator software, allowing customers to input the dimensions of their room, adjust the color and texture of walls, ceilings and floors, create and scale windows, and then select samples from a library of hundreds of window treatment designs and fabric options. Their choices will then be imported into the virtual room for viewing of the window treatment in a three-dimensional environment, 100% to scale, allowing customers to see how it will look in their home prior to the purchase.
Through its wholly owned subsidiary, V2K Technology, V2K develops and licenses proprietary software that is designed to be used in the commercial and home decor markets. Almost anything can be done to the interior of a room utilizing its software. In a three dimensional view, where everything is 100% to scale, the user can add, adjust, color and texture walls, windows, doors, ceilings and floors, and then drag and drop items from a library of products into the scene. V2K Technology licenses a version of the software for custom window treatments to another wholly-owned subsidiary, V2K Window Fashions, which operates the franchise system, V2K Window Decor & More. Using the technology as the centerpiece of a franchise offering, V2K Window Fashions sells and supports franchises in the window fashion industry. V2K currently has approximately 180 franchisees operating in the United States, Canada and Aruba.
Forward Looking Statement Notice: This press release includes "forward-looking statements" as defined by the Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the company's recent filings with the SEC, including its Quarterly Report on Form 10-QSB. Furthermore, the company does not intend (and is not obligated) to update publicly any forward-looking statements, except as required by law.
SOURCE V2K International, Inc.