April 30, 2008 // Franchising.com // (Orlando, FL) Earl of Sandwich and Areas USA announced today an agreement naming Earl of Sandwich as the exclusive national sandwich concept to Areas USA for Airports and Turnpikes throughout the United States.
The partnership addresses the traveling public's demand for unique, special, and superior brands. The first Earl of Sandwich location will be in the new North Terminal at Detroit Metro Airport, which serves over 36 million passengers each year, and is slated to open in September 2008.
"With the stress and demands on today's travelers they are craving the comfort of our hot sandwiches. We have proven to be unique by serving the highest quality products while executing at very high volumes and at a tremendous value." stated Seth Makowsky, CEO of Earl of Sandwich. "Our partnership with Areas will immediately bring our brand to major airports throughout the U.S. and give the public what they truly deserve - "The World's Greatest Hot Sandwich."
"We are looking forward to working together with Earl of Sandwich to provide a great service to the traveling public. We know first hand what it takes to provide high quality to travelers worldwide and that is why we have partnered with such an innovative brand to bring a unique, accessible, and quality dining experience to all who visit," stated Xavier Rabell, CEO of Areas USA.
Areas USA is a leading provider of food, beverage and retail services in the U.S. travel industry. Its parent company, Areas, began doing business in
1968 and is a leader in Spain and Latin America's hospitality and retail market in highways, turnpikes, airports, railway stations, commercial centers and city centers. It currently operates more than 1,200 establishments distributed throughout Spain, Portugal,Morocco, Mexico, Argentina, Chile, Dominican Republic, St. Martin and the United States.
More information at www.areasusa.com
Earl of Sandwich is a collaboration between Robert Earl and a direct descendant of the fourth Earl of Sandwich, John Montagu, who is credited with inventing the sandwich in 1762. As First Sea Lord, he commanded the mighty British Navy, was a noted explorer, and also a dedicated gambler with a love of day long card games. This lead to little time for food, so he came up with the ingenious idea of putting meat between two slices of bread. From then on it did not matter if you were fighting a great sea battle or laying down a Royal Flush, you could eat great food without too much fuss. Now, more than 240 years later, John Montagu, the 11th Earl of Sandwich and his son Orlando are re-inventing and reclaiming their culinary namesake.
More information at www.earlofsandwichusa.com