1-800-FLOWERS.COM Recognized as a Laureate by the Computerworld Honors Program

Global Information Technology Awards Foundation Pays Tribute to Individuals and Organizations that Use Information Technology to Benefit Society

CARLE PLACE, N.Y., May 5 // PRNewswire-FirstCall // -- 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's largest florist and a leading multi-channel retailer, announced its recognition as a Laureate by the Computerworld Honors Program for 2008. The 1-800-FLOWERS.COM Case Study, "IT Provisioning and Horizontal Web Scalability for Peak Sales Seasons" has been selected as one of the top examples of how companies use information technology to benefit society-something the Computerworld Honors Program has been acknowledging for two decades. This year's Honorees will be commemorated during the 20th Annual Laureates Medal Ceremony & Gala Awards Evening on June 2, 2008, at the Andrew W. Mellon Auditorium in Washington, D.C.

"We are thrilled to have been selected as a 2008 Laureate Honoree by the Computerworld Honors Program," said Steve Bozzo, Chief Information Officer of 1-800-FLOWERS.COM. "Our study confirmed that our customers had an optimal shopping experience during peak holiday periods like Valentine's and Mother's Day. By using our own resources and technical abilities, we have been able to serve our customers effectively and efficiently."

1-800-FLOWERS.COM is being recognized for its ability to manage peak shopping periods using its Web infrastructure, which was built at three hosting centers around the country. The result has been a pleasant, quick shopping experience for the company's customers. When the company is not at a peak time, the company expands its development environment and uses the excess capacity to prepare for peaks.

"Each year, the Computerworld Honors Program seeks to recognize organizations, from a variety of sectors, for their ongoing efforts to utilize technology in order to benefit society," said Ron Milton, Chairman of the Board of Trustees for the Computerworld Information Technology Awards Foundation and Executive Vice President of Computerworld. "We are proud to provide a platform to publicly acknowledge these contributions."

The Computerworld Honors Program unites Chairmen and CEOs of the world's foremost information technology companies to recognize the most outstanding user achievements in technology each year. The technology achievements honored by this program are preserved and protected in national archives, and in over 350 universities, museums, and research institutions throughout the world.

Each year, members of the Chairman's Committee, a group of 100 Chairman/CEOs of global technology companies, nominates individuals and organizations around the world whose visionary applications of information technology promotes positive social and economical progress.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS (1-800-356-9377 or http://www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day by our network of BloomNet Professional Florists, and spectacular flowers shipped overnight from our "Fresh From Our Growers(R)" collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800- 541-2676 or http://www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R) (http://www.ambrosia.com); gift baskets from 1-800- BASKETS.COM(R) (http://www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627-1712 or http://www.plowandhearth.com), Problem Solvers(R) (http://www.problemsolvers.com), Wind & Weather(R) (http://www.windandweather.com), and Children's Gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com); and BloomNet(R) (http://www.mybloomnet.net) international floral wire service provides quality products and diverse services to a select network of professional florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

About Computerworld

Computerworld is the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (http://www.computerworld.com), weekly publication, focused conference series and custom research form the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine, the 2004 and 2006 Magazine of the Year Award, and 2006 Best Overall Web Publication from the American Society of Business Publication Editors (ASBPE). In addition, in 2007 Computerworld's then editor in chief, Don Tennant, received the prestigious Timothy White Award from American Business Media. Computerworld leads the industry with an online audience of over 2 million unique, monthly visitors and a print audience of 1,222,000 readers each week (IntelliQuest CIMS Spring 2007).



SOURCE 1-800-FLOWERS.COM, Inc.

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