Applebee's Asks Guests If They're Ready for Their 15 Seconds of Fame

Chain Looks to Build Upon Successful 'Real Videos' Campaign

LENEXA, KS--(Marketwire - May 5, 2008) - If you've ever enjoyed a riblet-eating contest at Applebee's, celebrated a special occasion, or laughed so hard with friends that the table next to you wanted to know what you were having, then today's your lucky day! Applebee's wants to make you a star!

Applebee's Neighborhood Grill & Bar restaurants is inviting its guests to send in videos that capture the great times they've had at Applebee's. The videos that are most entertaining, and reflect the unique attributes that make Applebee's America's neighborhood gathering place may be included in Applebee's national television advertising. So whether it's a surprise family celebration, complete with a Triple Chocolate Meltdown, or a night out with friends enjoying Perfect Margaritas, Applebee's wants to see what you've got!

In March, Applebee's began using real-life videos in its new national advertising campaign, "It's a Whole New Neighborhood." The response from guests has been so positive, the company decided to launch a new "talent search." Guests are encouraged to capture their best Applebee's moments at any of the nearly 2,000 Applebee's worldwide and submit them online at

"Applebee's is a familiar part of just about every neighborhood across the country and our guests trust us to make their special days and casual gatherings memorable," said Julia Stewart, acting president of Applebee's. "We're honored that guests choose Applebee's for their most important occasions and we look forward to receiving videos that capture the essence of Applebee's: family, friends, and neighbors coming together over great food and drink in a fun and friendly atmosphere."

About Applebee's

Applebee's Services, Inc., headquartered in Lenexa, Kan., and its affiliated companies franchise and operate restaurants under the Applebee's Neighborhood Grill & Bar brand, the largest casual dining concept in the world. Applebee's is a wholly owned subsidiary of IHOP Corp. (NYSE: IHP). As of March 31, there were 1,986 Applebee's restaurants operating system-wide in 49 states, 17 international countries and two U.S. territories (3rd quarter release says one territory), of which, 511 were company owned. Additional information on Applebee's can be found at the company's website (



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...
Jiffy Lube
Jiffy Lube® pioneered the fast-lube category more than 35 years ago, changing the way millions of drivers care for their vehicles. Today, Jiffy Lube...
The Brass Tap
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s...
Discovery Point Child Development Centers®
• 30 years of brand strength in educational childcare • Only childcare franchise with a flat fee system (vs. fees based on % of your total...
Quaker Steak & Lube®
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.