New York's Favorite Guilt Free Treat Expands Worldwide

Tasti D-Lite Signs its First International Development Agreement in South Korea

May 13, 2008 // Franchising.com // (Nashville, TN) Tasti D-Lite, this week, finalized its first international development agreement to open Tasti D-Lite centers in South Korea. Led by franchising veteran Jim Amos, Tasti D-Lite has begun its expansion from New York throughout the United States and now, around the world.

The first international Tasti D-Lite master franchise agreement was signed with Coffee Bean Korea Co., Ltd. The first centers in South Korea will likely open this summer. Each store will open with the new Tasti D-Lite image and will serve the brand's healthy frozen treats and new flavors and products being introduced this year.

"The expansion for Tasti D-Lite into the international market is a milestone for Tasti D-Lite," says CEO Jim Amos. "The growth into South Korea is particularly significant because several fad yogurt chains have their roots in this market. With these centers, Tasti D-Lite positions itself as a worldwide player in the frozen dessert category."

Coffee Bean Korea Co. Ltd. has a top-rate reputation. The company has already opened an impressive 122 units of a U.S.-based coffee concept since 2001 and plans to replicate this same success with Tasti D-Lite. The company plans to open four Tasti D-Lite centers in prime locations in Seoul this summer. A dedicated management team for Tasti D-Lite Korea has already been assembled and will be trained in New York this May.

"South Korea is the prime place for Tasti D-Lite's premiere international expansion," says Coffee Bean Korea Co. Ltd President Simon Park. "Our team is thrilled to be bringing Tasti D-Lite to South Korea and we look forward to a long and rewarding partnership with the Tasti D-Lite brand."

For over 20 years, Tasti D-Lite was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham's favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com

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