Relax The Back Secures Six New Franchise Locations; Company Expansion Continues With Strategic Growth
May 16, 2008 // Franchising.com // La Palma, CA -- Relax The Back corporation sold six new retail franchises in March and April, bringing potential pain relief to consumers in Sarasota, FL; Canton, MI; Novi, MI; Kansas City, MO; Knoxville, TN; and Asheville, NC. The agreements between Relax The Back and franchise owners follow a record-setting 2007 when 16 franchise locations were sold and 12 new stores opened.
Bill McClymonds, Vice President of Franchise Development, attributes the companyÂ’s continued growth to numerous factors including the positive impact a visit to a Relax The Back store has on individuals. Â“Many new franchise owners were previously Relax The Back customers or employees, or back pain sufferers,Â” he said. Â“They are eager to bring our prestigious level of service and proven pain relief to their friends and neighbors.Â”
McClymonds also notes that the company is well-aligned with consumer demographics. Relax The BackÂ’s 120-plus stores and website comprise the worldÂ’s largest source of ergonomic and back care products. Medical experts advise that the growing population of Baby Boomers can count on havingÂ—or knowing someone who hasÂ—back pain. Many will seek non-surgical solutions such as those found at Relax The Back.
Relax The Back stores are known for a high level of customer service fueled by the intensive training that franchisees receive. This training includes a focus on ergonomics, understanding of medical terms and conditions, and the ability to recommend appropriate therapies from the 300 products they carry.
About Relax The Back
Relax The Back is the leading back care specialty store in the country. Based in Southern California, the company operates over 120 franchise and independently owned retail locations throughout North America. Relax The Back offers an unparalleled selection of medically endorsed, high quality back and relaxation lifestyle products, including the popular Tempur-Pedic mattresses. Information about the company, its products and franchising can be found at www.relaxthebackfranchise.com.
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