May 19, 2008 // Franchising.com // VRX Worldwide Inc.(TSX-V:VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. (VRX), and US Franchise Systems, Inc. (USFS) have signed a 30-month production and distribution agreement naming VRX the "Official Content Services Provider" for USFS' hotel brand, Hawthorn Suites.
Under the agreement, VRX will create premium rich media content for 91 Hawthorn properties worldwide. Once produced and certified, VRX will make the new high definition virtual tours, still images and interactive maps available to all online travel agencies, global distribution systems and tour operators through Athena, its recently launched innovative rich media distribution system. As part of VRX's end-to-end content solution, VRX will work with USFS to ensure that their content is Always Fresh(TM).
"We are excited to be partnering with VRX on this brand-wide initiative for both Hawthorn Suites and Microtel Inns & Suites," said Allison Solomon, Vice President, Electronic Marketing and Distribution of USFS. "VRX has a history of successfully completing the largest hospitality photo shoots while consistently delivering the highest quality rich media content in the industry. Participation in VRX's Athena distribution platform will provide us with unprecedented exposure for our hotels."
USFS is one of North America's most respected hospitality franchisors and was again recently named "Franchisor of the Year" by the American Association of Franchisees and Dealers (AAFD). USFS has built its reputation on understanding customers' needs and delivering a superior product.
"VRX is proud to support USFS' continued upward momentum in the marketplace," commented David MacLaren, president and CEO of VRX Studios. "We look forward to creating stunning images of all Hawthorn Suites properties and increasing consumer awareness of the brand."
VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc.(TSX-V: VRW) (http://www.vrxworldwide.com), is the world leader in producing, distributing and licensing high quality, rich media content that educates, inspires, and compels online travel consumers. Leading travel brands such as Harrah's, Hyatt, Fairmont, Travelocity, Lastminute and Orbitz rely on VRX's stunning hotel, cruise and destination content to attract and engage millions of consumers each month. VRX was recognized as one of the fastest growing companies in Canada by Profit magazine (June 2007) and Business in Vancouver (September 2007). To find out more about VRX Studios, its products and services, visit ww.vrxstudios.com.