First ACE Hardware Location Goes Green with Green Earth Technologies

First ACE Hardware Location Goes Green with Green Earth Technologies

Celebration, Fla.'s ACE Hardware now offering biodegradable automotive performance and appearance products from Green Earth Technologies

STAMFORD, Conn.--(BUSINESS WIRE)--ACE Hardware in Celebration, Fla. is officially the place for green. Green Earth Technologies (Pink Sheets:GETG) today announced this location of the trusted, national retailer of equipment for the home, garden, and garage will be the first to carry Green Earth's line of biodegradable automotive appearance and performance products. Consumers can now find the following on the shelves in the 20,000 sq.-ft. store: G-OILTM API TC Rated 2-Cycle Engine Oil; G-WASHTM Car Wash; G-GLASS™ Organic Glass Cleaner, Anti-Fog, and Hydrophobic Rain Repellent; G-WHEELTM Wheel Cleaner, and Brake Dust Shield; G-TIRETM Ultimate Tire Shine; and G-SCENTTM Odor Eliminator. All of these products are also available nationally in ACE's warehouses.

The local store is a hub of the Celebration community. Owner and staff commonly support local charities, participate in town events, and make significant donations to residents as a neighborhood cornerstone. A close connection with the community has kept them abreast of issues important to Celebration consumers, including all things green.

"We've received a large number of requests for green product offerings," says Mathew Benetti, franchise owner. "Green Earth's line not only meets our standards for performance and quality, but is also the perfect jumpstart to the green side of our business—something that is ever more important in a changing marketplace. We're confident recommending these products to all of our valued customers."

Jeff Marshall, President and CEO of Green Earth, adds, "We are pleased to partner with ACE Hardware in Celebration, and hope this will be the catalyst for relationships with additional locations around the country. There's no better place to introduce our products than through a retailer that is so in touch with local green initiatives."

All of Green Earth Technologies' products are classified as "ultimate biodegradable," perform above and beyond competitors as proven by engine tests and user testimony, are priced on par with similar products, and reduce dependence on foreign oil. GET uses a proprietary process to transform beef tallow into a biodegradable material that is the base of all of its products. This bio-base replaces traditional petroleum-derived bases typically used to make motor oils and cleaning solutions.

G-OILTM meets American Petroleum Institute (API) requirements for TC Rating for performance and engine protection. Test results showed that G-OIL met or exceeded the allowed tolerance of a benchmark reference oil on key performance criteria.

Green Earth's commitment to green motor oil doesn't stop with the product itself. Everything related to G-OILTM—including its recyclable packaging, labels, and water-based inks—is engineered to support environmental responsibility and sustainability.

For more information, visit


Green Earth Technologies produces "G" - Branded superior performing totally green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise...meaning, consumers can now "do their part" without having to give up performance or value - Save the Earth - Sacrifice Nothing. The G-Brand family of products include G-OIL(TM), G-WASH(TM), G-GLASS(TM), G-SCENT(TM), G-WHEEL(TM) and G-TIRE(TM), and are offered in a wide range of automotive categories including performance & appearance chemicals. Please visit for the latest news and in-depth information about G.E.T. and its brands.


Founded in 1924, Ace Hardware Corp., headquartered in Oak Brook, Ill., is the largest retailer-owned cooperative in the industry. Ace's annual retail sales from its more than 4,800 hardware, home center and lumber and building materials retailers top $13 billion. Ace currently operates 15 distribution centers in the United States and has stores located in all 50 states and 70 countries.


Certain statements in this release regarding future events and developments, future performance, management's expectations, beliefs, plans, or projections are "forward looking statements" within the meaning of the federal securities laws. Such statements are subject to a number of risks and uncertainties, and are based on the Company's current expectations, and speak only as of the date of such statements. Actual Company results may differ materially from any forward-looking statements due to such risks and uncertainties.



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