Salad Creations Combats Portion Distortion with Sensible Sizing(TM) Menu Launch
New Jr.Creation Salads Allow Guests to Make Even Healthier Choices
FT. LAUDERDALE, Fla., May 20 // PRNewswire // -- Salad Creations, recently named the number one salad franchise in Entrepreneur magazine's "2008 Franchise 500", announced today the launch of its Sensible Sizing TM menu. The antithesis of super sizing, Sensible Sizing meets guests' growing demand for healthier foods that balance portion size with taste and value.
The Sensible Sizing menu features a full line of smaller portioned Jr.Creation salads that include all 11 of Salad Creations' featured salads like the Heart Lover, Chinese Chopstick and Wild Alaskan Salmon. Junior Creations are also available as a "Create Your Own" where guests can choose up to four throw-ins from more than 40 ingredients. Jr.Creation Salads begin at $4.99 compared to the franchise's larger FullCreation Salad, which starts at $5.99.
The national launch of the Sensible Sizing menu was a result of a seven- market test earlier this year which produced a more than 90 percent approval rating for the Jr.Creation Salad's taste, portion size, appearance and quality of ingredients. Additionally, 97 percent of guests also planned to re-order the Jr.Creation size due to its overall value.
From wallet to waistline, the financial and nutritional cost of upgrading to super sizes continues to take its toll on Americans and the U.S. economy. According to the National Institutes of Health, two-thirds of adults in the U.S. are overweight, which represents a more than $100 billion drain on the country's resources.
"More and more Americans are suffering from obesity and related problems like heart disease and diabetes," said Jeff Levine, president and chief executive officer, Salad Creations. "We need to take responsibility and teach each other and our children what a healthy lifestyle is by promoting balanced eating and portion control. Sensible Sizing creates an opportunity for our guests to make the best possible food choices to fit their needs and tastes."
As Americans also face discouraging economic forecasts and thinning wallets, Sensible Sizing allows customers to stretch their dollar as far as possible. In fact, according to the NPD Group's "Fast Check" Custom Study from February 2008, 24 percent of people are ordering less-expensive entrees and 25 percent of people are more likely to order value driven items. With Sensible Sizing, Salad Creations will now have additional appeal to this cost conscious consumer with salads that start at a $4.99 price point.
"At Salad Creations, we want to empower our guests with the flexibility to make the best possible choice to fit their lifestyle," said Levine. "Now with Sensible Sizing, our guests have that same flexibility in choosing the right portion size to fit their nutritional and economic needs. For some people the old adage remains true even with a salad -- all things in moderation."
Each Salad Creations restaurant features more than 40 ingredients to choose from including farm-fresh vegetables, fruits, cheeses, sliced meats, wild Alaskan salmon and over 15 salad dressings. Specially-trained Salad Chefs prepare each customer's order and, if asked, can help match particular tastes to customize each individual's salad experience. All salads can be either tossed or chopped.
In addition to the "Create Your Own Salad" option, Salad Creations also offers more than 10 featured salads and a variety of daily soup specials and fresh wraps.
About Salad Creations:
Salad Creations is a national franchise offering a fresh alternative of quality made-to-order salads for today's healthy lifestyle. Salad Creations was recently named the number one salad franchise in Entrepreneur Magazine's "2008 Franchise 500" ranking. In addition, Salad Creations was also listed among the top 50 brands in Franchise Business Review's "2008 Franchisee Satisfaction Awards." Headquartered in Margate, FL, Salad Creations has more than 40 locations open across the country, Mexico, Brazil and Trinidad. For more information, visit http://www.saladcreations.net.
SOURCE Salad Creations