May 21, 2008 // Franchising.com // DUBLIN, OH -- After almost 39 years, Wendy's is shaking up the Frosty.
Wendy's announced today that it's introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry – a Company first.
The rich and creamy Frosty Shakes, topped with whipped cream and a cherry, are served with a straw. The traditional Frosty is thicker so it has to be eaten with a spoon.
In 1969, when Dave Thomas opened his first Wendy's in Columbus , Ohio , the Frosty was one of five original items on the menu.
One of the most familiar and enduring items on Wendy's menu, the Frosty only came in one flavor - Chocolate - until 2006, when Vanilla was added. Since then, the Company has introduced Frosty Floats and Twisted Frostys with candy or cookie toppings mixed in.
"This is another example of how we're actively expanding our dessert and beverage portfolio by leveraging the power of our proprietary Frosty brand," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "There's nothing quite like the taste of our Frosty Shakes. They're a perfect fit for meals and snacking occasions."
Beginning in early June, national advertising support will emphasize the premium quality of the Frosty shakes, using five kinds of cocoa, real vanilla beans and sauce made from real strawberries.
In addition to shakes, Wendy's is introducing a Nestle® Toll House® Cookie Dough Twisted Frosty this month.
Wendy's annually serves more than 350 million Frostys.
Wendy's International, Inc. (NYSE: WEN) is one of the world's largest and most successful restaurant operating and franchising companies. More information about the Company is available at www.wendys-invest.com.
Wendy's and Frosty are trademarks of Oldemark LLC and are licensed to Wendy's International, Inc.