Greg Michael Joins First Watch Restaurants as Vice President of Franchising

New Hire to Lead Recently Launched Franchising Plans for First Watch

May 22, 2008 // // BRADENTON, Fla. – As part of its plan to grow its recently launched multi-unit franchise sales strategy, First Watch Restaurants, Inc., has hired Greg Michael as Vice President of Franchising. Michael, a former Franchise Manager of Dunkin' Brands and former Vice President of Franchising and Development of Hooters of America, will be responsible for all aspects of franchise development for First Watch.

"Greg brings a wealth of experience in both start-up and large-scale franchising efforts," said Chief Executive Officer of First Watch Restaurants, Inc., Kenneth Pendery, Jr. "First Watch is excited to tap into Greg's expertise in identifying those franchisees who will best align with our company values to grow the brand."

With more than 25 years in the restaurant business, Michael brings extensive experience in franchising sales to First Watch, including one year as an outside franchising consultant to the company. He most recently successfully sold out area development agreements in his assigned region in the Southeastern United States as a Franchise Manager for Dunkin' Brands, Inc.

As Vice President of Franchising and Development for Hooters of America, Inc., Michael was a one-man sales force who was single-handedly able to grow the company from 10 to more than 250 franchise units through selling new area developments. He also previously served as Vice President of Real Estate for T.G.I. Fridays, Inc., in Dallas, Texas, where, by raising development capital, he helped grow the company into a prominent national chain. Michael received a master's degree in business administration from Southern Methodist University in Dallas, Texas, and a bachelor's degree from University of Oklahoma in Norman, Okla.

About First Watch Restaurants, Inc.

Founded in 1983 on the simple concept of putting customers first, First Watch Restaurants, Inc., is now one of the largest, privately owned, daytime-only restaurant companies in the United States. Headquartered in Bradenton, Fla., First Watch has set the standard for quality daytime dining since its inception nearly 25 years ago. The company recently announced expansion plans will include selling multi-unit franchises in 35 states. First Watch is the frequent recipient of "Best Of" accolades in cities where it operates. The company currently operates 76 restaurants in 11 states. For locations and more information, please visit



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