CiCi's Pizza and Half Price Books Debuts "Feed Your Brain" Campaign

Summer Program Rewards Kids for their Reading Efforts

May 23, 2008 // Franchising.com // (Coppell, Texas) In support of the "No Child Left Behind Act," CiCi's Pizza is partnering with Half Price Books by launching a summer reading program that will encourage kids to read at least 15 minutes a day at least five days a week. Kids ages 10 and under, will earn reading rewards by keeping a reading log of their progress, supervised and approved by a parent. Efforts will be rewarded with a free children's buffet at CiCi's Pizza or a $3 coupon card valid at Half Price Books. The "Feed Your Brain" program will run from Sunday, June 1 through Saturday, August 30. Rewards are available nine weeks during the months of June and July and reading logs will be accepted through July 31.

"Chew on this – ongoing studies have shown that all young people, especially those from low-income families, face a significant risk of losing ground academically over the summer months. And a staggering 32.5 million students in grades four through twelve read below the minimum standards," said Craig Moore, president of CiCi's Pizza. "As a family-oriented brand, CiCi's Pizza has a great opportunity to encourage our younger generation to "feed their brain" by simply picking up a book. By continuing to read for 15 minutes a day, five days a week over the summer – we will certainly support and celebrate that effort with a free visit to our buffet!"

Half Price Books has stores in 15 states, with each store carrying a unique variety of new and used books, music, movies and games. Preserving and recycling resources and entertainment of every form is their business. Whether it's new or used, a best seller, or an old classic, customers will find the most incredible and unique assortment of books. Best of all, almost everything is half the publisher's price or less.

"We are thrilled to partner with CiCi's Pizza on this exciting venture," said Kathy Doyle Thomas, executive vice president of Half Price Books. "If we can encourage kids to read a recipe to Mom in the kitchen, assembly directions to Dad, or Grandma's favorite classic – we are helping further their future by nurturing a love for reading. Having the ability to reach kids through a reward incentive program helps make reading more exciting."

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for an unbelievable price. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to over 600 restaurants in 30 states.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2007 ranking, Entrepreneur magazine designated CiCi's as the top brand in the Italian restaurant franchise category. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutions magazine's 2006 Consumers' Choice Report and "Best Customer Service" from Corporate Research International in 2007, 2006 and 2005. For more information, visit www.cicispizza.com.

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