May 23, 2008 // Franchising.com // Microtel Inn & Suites – the chain of all newly-constructed, interior corridor economy/limited service hotels – has won top honors in customer satisfaction and loyalty with the number one ranking in its class by the Market Metrix Hospitality Index™ (MMHI) for the first quarter of 2008. With an 81.9 customer satisfaction score, Microtel surpassed 12 other hotel chains and outperformed the economy segment average of 77.1.
The MMHI is a quarterly report of customer satisfaction with hotel, airline and car rental companies based on 35,000 in-depth consumer interviews.
"We are proud that Microtel continues to be recognized for delivering excellence in customer satisfaction," said Roy E. Flora, Chief Operating Officer of US Franchise Systems, Inc., (USFS), parent company of the franchisor of the Microtel hotel brand. "We thank our employees and franchisees who provide quality, price-valued accommodations and service every day, and our customers who have once again affirmed Microtel is the best in its class.
There are currently 329 Microtel hotels open and under construction worldwide. Hotels offer single, double and suite accommodations, all with free local and free long distance phone calls anywhere within the continental U.S. and free WiFi in all guestrooms, and Microtel's new complimentary Get Up and Joe™ continental daily breakfast. All feature the stylish new Microtel Dream Well™ bedding with plush pillow-top mattress, fitted bed skirt, and high quality 200-thread count white triple sheeting. In addition, all hotels provide a meeting room, and many offer a fitness center, business center, pool and guest laundry.
Of the close to 40 new hotel openings planned for 2008, at least 30 new hotels will open by the end of the year showcasing the Microtel brand's award-winning new prototype design with a contemporary and streamlined, yet practical environment, and unexpected enhancements that guests would not ordinarily expect to find in an economy hotel.
For the sixth consecutive year, Microtel has been ranked highest in guest satisfaction among economy hotel chains in the J. D. Power and Associates 2007 North America Hotel Guest Satisfaction Index StudySM. Microtel is a sponsor of The Society for Accessible Travel & Hospitality (SATH) and is known as the preferred hotel chain for travelers with disabilities. For reservations, visit http://www.microtelinn.com or http://espanol.microtelinn.com, or contact 1-800-771-7171, TDD 1-800-824-2082, or 1-888-304-6835 (Spanish speaking). Members of the MicroPass™ frequent guest program earn a one night free hotel stay after nine night stays at any location. All hotels are independently owned and operated.
Market Metrix, LLC, based in San Rafael, CA, is a leading provider of market research services for the hospitality industry. The company was founded in 1996 to provide the hospitality industry with better customer and employee satisfaction measurement programs and management tools. In addition to the Market Metrix Hospitality Index, Market Metrix provides clients with award-winning survey systems and strategic services. For more information, visit http://www.marketmetrix.com or call 1-800-239-7515.
Book your online hotel reservation today at one of Microtel Inn and Suites' hotels for your next business or leisure trip.