May 27, 2008 // Franchising.com // NEW YORK, - NexCen Brands, Inc. (NASDAQ: NEXC) ("NexCen"), parent company of Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery, has paired the two brands for the much anticipated co-production of Premiere Fridays summer celebration. Marble Slab and MaggieMoo's will be rolling out the red and pink carpets respectively to present 16 new blockbuster ice cream combinations each correlated to a current Hollywood movie premiere. The first showing will begin Friday May 30th, and a new combination will be presented each subsequent Friday through the first week of September.
Marble Slab and MaggieMoo's guests will get a taste of Hollywood when walking the red and pink carpets during Premiere Fridays. Store decorations will mimic the glitz and glamour of Hollywood movie sets, and movie slates displaying, "Now Showing" and "Still Serving" will feature the current premiere and previous week's combinations.
Coming soon to Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery...
"Marble Slab and MaggieMoo's Premiere Fridays showcase that ice cream is more than a treat, its an experience, said Jenn Johnston, Senior Vice President of Brand Marketing for NexCen Franchise Management. Ice cream has always been a part of the entertainment spectrum. Accordingly, it should be paired with the ultimate entertainment outlet, Hollywood movies."
Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mixins," including fresh fruits, fine nuts, sweet candy, and cookies. In 2007, Marble Slab was acquired by NexCen Brands, Inc. (NASDAQ: NEXC), a public brand acquisition and management company that focuses on three verticals: retail franchising, consumer branded products, and quick service restaurant ("QSR") franchising.
MaggieMoo's is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo's Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo's created the world's first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo TM cookies. MaggieMoo's has been consistently awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New York TM and Waverly®.
The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.