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Nestle USA and Jamba Juice Launch Ready-to-Drink Beverages

By: Jamba® |  3 Shares     176 Reads

Distribution commences in eight Western U.S. states

EMERYVILLE, Calif., May 27, 2008 (BUSINESS WIRE) -- Nestle USA, part of Nestle, S.A., the world's largest food and beverage company, and Jamba Juice, the leading blender of fruit and other naturally healthy ingredients, today announced the launch of a line of Jamba(R) ready-to-drink beverages made with real fruit and boosted with extra nutrients.

Jamba Smoothies and Jamba Juicies are now available in major grocery retailers, convenience stores and select Jamba Juice store locations in eight Western states: California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado. Confirmed retail accounts include Target, Safeway, Albertsons, Ralph's, 7-Eleven, Raley's, and Walgreens.

"This is the first step in our strong partnership with Nestle," said Paul Coletta, senior vice president, marketing and brand development at Jamba. "Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink."

"The response from accounts has been outstanding," said Steve Presley, vice president, general manager premium ready-to-drink, Nestle Beverage Division. "They recognize the value and growth potential that Jamba RTD brings to the super premium juice category."

The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the eleventh consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE(R) to baking traditions with NESTLE(R) TOLL HOUSE(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2007 sales of $8.25 billion, is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with sales of $90 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of April 22, 2008, JAMBA JUICE had 726 stores, of which 515 were company-owned and operated. For the nearest location or a complete menu including our new breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com.

Forward-looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward looking statements are statements that are not historical facts. Forward looking statements in this release include those related to expectations regarding future performance, expectations regarding product extensions, and the nature of relationship between Nestle and Jamba Juice. Such forward-looking statements, based upon the current beliefs and expectations of management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: delays in product release, demand for the products, general economic conditions, geopolitical events and regulatory changes, as well as other relevant risks detailed in the filings of Jamba, Inc. with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. Jamba, Inc. does not assume any obligation to update the information contained in this press release.

SOURCE: Jamba, Inc.

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