Celebrate National Doughnut Day With Krispy Kreme

Participating Krispy Kreme Stores Providing Free Doughnuts on June 6

WINSTON-SALEM, N.C., June 3, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) invites you to join in celebrating National Doughnut Day on Friday, June 6 by offering customers who visit participating Krispy Kreme retail locations in the United States one free doughnut of their choice.

"National Doughnut Day is one of our most anticipated days at Krispy Kreme. We get to give back to our loyal customers by offering a doughnut on us and celebrating everyone's favorite sweet treat," said Stan Parker, Senior Vice President of Marketing for Krispy Kreme Doughnuts. "Whether it's a cruller or a Hot Now Original Glazed, we are providing the community with a small gift of thanks."

National Doughnut Day was established in 1938 by the Chicago Salvation Army to raise funds during the Great Depression and to honor the work of World War I Salvation Army volunteers who prepared doughnuts for thousands of soldiers. National Doughnut Day is celebrated annually on the first Friday in June. For more information, please visit http://www.krispykreme.com.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 449 locations around the world. Visit us at http://www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the United States Securities and Exchange Commission (the "Commission") and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; risks associated with our high levels of indebtedness; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; significant changes in our management; risks associated with competition; and other factors in Krispy Kreme's periodic reports and other information filed with the Commission, including under Item 1A, "Risk Factors," in the Company's Annual Report on Form 10-K for the fiscal year ended January 28, 2007 and other periodic reports filed with the Commission.

SOURCE Krispy Kreme

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